Leadership Magazines Leadership Magazine Issue 5 | Page 35

new diamonds The Chidesters in Bountiful, Utah Rick studied at the University of Utah. There he received an undergraduate degree in finance and an MBA. Upon graduation, he dove into establishing a career in banking. He has been successfully working in the industry ever since. Etsuko received her degree in elementary and special education from the University of Okinawa. Her passion for learning, teaching, and helping others achieve happiness is part of what attracted her to dōTERRA. About ten years before dōTERRA entered their lives, Etsuko began learning about massage and music therapy. She had a desire to understand what brings greater health and happiness to an individual. She became familiar with essential oils and found satisfaction in helping people who were struggling. Etsuko is a strong believer that physical health greatly impacts spiritual and mental health. When she could help someone increase their physical health, they were happier in all other areas of their life. When Etsuko’s good friends, Riyo Ogawa and Miho Yoshimura, called to tell her about dōTERRA, she was open to trying the oils. It didn’t take long for her to realize they were much more powerful than the other oils she had been using. Right away she began ordering oils for herself and her family. Her initial desire was simply to help her family and friends achieve greater health and happiness. Although her goals have evolved and become more dynamic since then, this has remained the fundamental motivation for Etsuko’s involvement with dōTERRA. Etsuko attributes the growth of her business to the quality of the product. “The oils make a difference in people’s lives almost immediately,” she states, “this makes sharing them natural and satisfying.” Her first goal in growing her business was to help her friends cover the cost of their oils each month. “As everyone kept sharing, we just kept getting bigger and bigger,” Estuko explains. Despite Etsuko’s natural growth, she attributes her Diamond rank to Diamond Club. She said, “I almost didn’t sign up, but 20 minutes before the deadline my husband and daughter convinced me to join.” She was worried that Diamond Club would take away too much time from her family and that traveling frequently to Japan, where her team was, would be difficult. Although sacrifices were made, she is grateful for the support of her husband and family during that time. Diamond Club made the difference and helped Etsuko take her business to the next level. Etsuko encourages others to never let money or rank come before building and maintaining relationships. She starts every seminar by explaining that everyone’s health concerns are unique, and she can’t guarantee that they will find immediate relief. However, she can guarantee that if they use the oils to bless others lives, relationships will be deepened and happiness will increase. 35