What are the benefits of working
as a couple towards a common goal
like Presidential Diamond?
Allyse and I have very much enjoyed
working together in dōTERRA. We
have started a number of businesses
together, and in fact, have worked
together since we were married. One of
the great things about working together
is that we understand one another’s
strengths and weaknesses. There are
challenges when working as a couple,
but we have learned to communicate
effectively. We get more done together.
What advice would you give business builders seeking to achieve the
rank of Presidential Diamond?
Anyone seeking to achieve the rank of
Presidential Diamond should understand
that it is a lot of work. However, as you
work consistently and strive to improve,
you can make it. This is a great business
because it forces you to constantly learn
and become better. So, set your goals,
create a plan, and get to work.
What does reaching Presidential
Diamond mean to you?
I know that this will sound silly, but my
first thought upon reaching Presidential
Diamond was, “Now that we have the
start up phase of our business complete, we can go out there and build.”
For those just starting out, what
topic do you feel is the most successful for a home event?
Over the past year we have really
honed in on a very specific message.
Many people are disappointed with
our current healthcare system. They
are looking for alternatives that are less
expensive and safe. They are demanding natural products without side
effects. We have found that when we
present on “Reinventing Healthcare at
Home”, that 75% of attendees enroll
with a Family Physician Kit.
“Anyone seeking the rank of Presidential Diamond
should understand that it is a lot of work. However,
as you work consistently and strive to improve,
you can make it.”
What is the best way to invite and
encourage people to attend?
Since we joined dōTERRA, our biggest
challenge has been getting people to
attend events. We have tried many
different tactics to increase attendance,
and we have found that people are
more likely to attend when you offer
free product. We have created a system, around a voucher for free product
that acts like an invitation. You may
think that this is an expensive incentive,
but we have found that it is more costeffective than handing out samples.
How do you then build from that
home event?
There are two things that are key when
building from a home event. First,
you need to make sure that as part
of your presentation you discuss the
“Many people are disappointed with our
current healthcare system. They are looking for alternatives. They are demanding
natural products without side effects.”
business. If you don’t talk about the
business, people won’t know about it.
There is a very simple way to introduce the business: follow up your
presentation with an invitation for
them to share the oils. You can tell
them that all of us know someone who
could benefit from essential oils. Second, ask guests to host similar events
in their home. When we do this we
offer an incentive or gift in exchange for
hosting an event. It can be anything and
we usually attach a goal.
Any other advice you would give to
IPCs on holding their own events?
The greatest key to home events is
to do them consistently. The most
successful people in dōTERRA hold
events regularly. You can’t do one or
two events and become Presidential
Diamond. Remember that everything
duplicates; if you hold events sporadically, then so will your leaders. If
you hold events consistently, so will
your leaders.
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