Global
UPDATE
“ ōTERRA is focused first and foremost
d
on the products. Once products are
understood and used, the business
becomes a reality.” -Corey Lindley, CFO
Taiwan: Paving the
way for Asian Markets
Taiwan is dōTERRA’s largest
international market. In December of 2011 they had their first
million-dollar month! Success
in the Taiwan market has given
dōTERRA high expectations for
other Asian markets. Asians
have been using essential oils for
thousands of years for therapeutic and medicinal purposes. The
purity of dōTERRA’s essential oils
is something that is taking Asia by
surprise. They have never experienced essential oils of such high
integrity.
Japan: A land of
potential and promise
dōTERRA products were first
shipped to Japan in 2008. Over
the past three years, the quantity
of products shipped to Japan has
expanded exponentially. Even without an office in Japan, dōTERRA
has grown significantly.
dōTERRA is different than many
of the direct selling companies
in Japan. Many companies are
focused first and foremost on
making money. dōTERRA is
focused first and foremost on the
products, including a wide variety
of essential oils, nutritional supplements, personal care, and household products. Once products are
understood and used, the business
becomes a reality.
essential oils, but is very discriminating, demanding only the
highest quality of products. The
potential for Japan is large, but the
strategy has to be just right.
Guam: A Place for
Strategy and Planning
In January 2012, current and future
leaders of the Japan market were
invited to attend a three-day strategy
conference in Guam to prepare for
Japan’s opening. Dynamic strategies
for the Japan launch were discussed,
as well as specific product trainings,
and certifications. This conference
allowed dōTERRA executives to
build long-term relationships with
current and future leaders in Japan.
Gregory C. Cook, Vice President Operations and International
Future:
What comes next?
Although dōTERRA is in its infancy
when it comes to international
expansion, growth is happening
everywhere! There is significant
growth in every market dōTERRA
is providing services. We are
committed to supporting this
growth in a systematic and orderly
manner, so that IPCs around the
world can succeed in taking
essential oils into mainstream
society and improve the world in
which they live.
IPCs from 16 countries and 5 continents attended
convention in late 2011
Japan is the 2nd largest direct
selling market in the world, second
only to the United States, with
several hun dred companies operating there. The Japanese market
understands and appreciates
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