ACCELERATE DUPLICATION
A Duplicable Cause
BY SETH RISENMAY
Simplicity
accelerates
duplication and
complexity kills
it. If you get
too complex it
will slow down
duplication.
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dōTERRA ESSENTIAL LEADERSHIP I MAY/JUNE 2015
Once I had a meeting with someone who, to show her
commitment, had turned her living room into a doTERRA
product showcase. She was also enrolling in a school to
become a licensed aromatherapist. I asked her, “If someone is
under the impression that to do a doTERRA business they need
to turn their house into a product showcase and become a
licensed aromatherapist, do you think they will be more or less
confident that they could do this?” She responded that it would
probably make them less confident. I think she’s right—it’s not
bad to be educated, but it makes your overall message more
about you. You want your message to be about the oils and
a cause others can engage in. You want others to feel that it is
possible to duplicate your example and create their own success.
Duplication works because a lot of different people can plug
into a duplicable system. If you’re trying to stand out, then your
team is going to be all about what you want to do, and it limits
how much your team can grow. If your business is a cause,
then the cause will grow and so will your team. The chance
to be an individual is in how you set yourself apart with your
passion, your individuality, your love, and your leadership. Your
individual nature can accelerate or hinder your growth. Just
become the best version of yourself and that’s enough. Make
your business about the cause.
Use a system. Start duplication by putting a system in place.
I look at the word “system” like an acronym: Saves You Stress,
Time, Energy, and Money. If you don’t know where to start,
look at what is already out there. There are proven systems
that work. It’s like a mathematical equation: you do X, and
you’ll get Y. When I started doTERRA there were no duplication
systems, so Rod Richardson and I created our own system to
accelerate duplication. The key to an effective system is that
it’s impressive enough to be successful, while simple enough
that anyone can do it. Simplicity accelerates duplication
and complexity kills it. If you get too complex it will slow
down duplication.
Taprooting. This is a strategy to help you create
duplication throughout your team. You begin
to taproot by starting to work with one leader,
helping them to enroll a bunch of people.
Of the people that they enroll, you choose
one that is committed and start working with
them. You help them enroll a bunch of
people until you find the next leader, and so
on. If you taproot down one team, you are
personally developing the leaders at each
level, and you are ensuring the duplication
of the right systems, methods, and strategies.
No pressure. When you taproot you never
have to put pressure on one person because
you’re developing so much volume that
it inspires everyone to move. You can put
pressure on someone to do something, but
that pressure can hold them down. If you
build underneath them, and start developing
leaders and depth and create a lot of fire beneath
them, that will get them moving. You will inspire
people to act instead of forcing them or pressuring
them to. S
You want your message
to be about the oils and a
cause others can engage
in. You want others to
feel that it is possible to
duplicate your example
and create their own
success.
www.doterra.com
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