Leadership Magazines Leadership Magazine Issue 13 | Page 6

“I talk very openly with people that want to do the business, and I tell them that you have to commit whether times are good, bad, or slow. If you are willing to put in the time and the effort, then the fruit is there.” NEW dōTERRA DIAMONDS Mike & Sarah Vansteenkiste Never a Waste OAHU, HAWAII , USA F our years ago, Sarah was enjoying her full-time job working with moms and babies in the hospital as a registered nurse. However, when it came to healthcare, Sarah still found herself searching for something safe. When she was introduced to dōTERRA, she began using the oils at home and started seeing success. She says, “I would get frustrated at work because I just wanted to tell them about dōTERRA and all the things I was trying to use, but I was really limited on what I could say.” This desire pushed her along until she finally decided to start her dōTERRA business, with some guidance from her business savvy husband, Mike. Having a background in nursing made sharing the oils easier. “The essential oils became part of a natural conversation with people. I never felt like I was making a mental change to be a business person. The oils just came up because I talked to people about their health anyway.” Most people who want to start a dōTERRA business ask Sarah what they need to do to get the essential oils into hospitals. Her advice is simple: “While those relationships are great and they really do open doors, I feel like there’s so much red tape for an individual to have to go through to take that kind of an avenue. For the individual that’s starting out, it needs to start with finding success at home.” The Vansteenkiste family has lived all over the country from Arizona to Hawaii, and Sarah is busy building the dōTERRA business wherever she goes. Sarah says, “Our family doesn’t live anywhere. We’re kind of vagabonds, but we’re able to travel and build in other places and not just be in one area.” Within the last year, Sarah and her team also decided to change the way they marketed using mass media. “It gives us an avenue to be able to reach so many people in places that I cannot even name all over the country. It’s a powerful tool and the thing that I love is we’ve been able to tap into it and use it for our benefit.” Sarah still thinks that traditional marketing is a good way to build a business. She says, “I think there’s a lot of ways to market, but I do think there’s an element between the real conventional way of starting at home and building organically versus marketing to masses. There’s a balance to it all. I teach both methods because there’s definitely a place for both.” When asked about her marketing strategy, she states, “I wanted to take the good things that I’ve learned from other people and then add my own good things and do it my own way. We’re still learning, obviously, but we’ve been able to find a niche and duplicate it.” Most of Sarah’s success, including now hitting Blue Diamond, comes from her willingness to be available and answer anyone’s questions, no matter what. “I never consider anybody a wasted contact, sometimes people just take longer than others. It took me an entire year to even get the Family Physician Kit, so I don’t give up on people. I know my time is well used if I’m educating, teaching, and being patient.” Organic vs. Mass Media Marketing Organic, Traditional Method Mass Media • Use the product, share your experience. • Make yourself marketable; it can be uncomfortable, but you reach a wider audience. • Focuses on sharing with your “warm market”—the people you love and want to help. • Educate others and they will open their mouths, have experiences, and share. • Use Facebook, Instagram, and blogs. (Check out Sarah’s website at oilRN.com.) • Duplicate the process in your team. “A big blessing for me is that I’ve opened my life, heart, family, and situation. It’s something great to meet and love so many people. Some of them even live clear across the country from me, but we have built these relationships and we are able to work together for a common goal, which is really powerful.” 6 dōTERRA ESSENTIAL LEADERSHIP I MARCH/APRIL 2015 www.doterra.com 7