“I talk very openly with people
that want to do the business,
and I tell them that you have to
commit whether times are good,
bad, or slow. If you are willing
to put in the time and
the effort, then the
fruit is there.”
NEW dōTERRA DIAMONDS
Mike & Sarah Vansteenkiste
Never a Waste
OAHU, HAWAII , USA
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our years ago, Sarah was enjoying
her full-time job working with
moms and babies in the hospital as
a registered nurse. However, when it
came to healthcare, Sarah still found
herself searching for something safe.
When she was introduced to dōTERRA,
she began using the oils at home and
started seeing success. She says, “I
would get frustrated at work because I
just wanted to tell them about dōTERRA
and all the things I was trying to use,
but I was really limited on what I could
say.” This desire pushed her along until
she finally decided to start her dōTERRA
business, with some guidance from her
business savvy husband, Mike.
Having a background in nursing
made sharing the oils easier. “The
essential oils became part of a natural
conversation with people. I never felt
like I was making a mental change to be
a business person. The oils just came
up because I talked to people about
their health anyway.” Most people who
want to start a dōTERRA business ask
Sarah what they need to do to get the
essential oils into hospitals. Her advice
is simple: “While those relationships are
great and they really do open doors, I
feel like there’s so much red tape for
an individual to have to go through to
take that kind of an avenue. For the
individual that’s starting out, it needs to
start with finding success at home.”
The Vansteenkiste family has lived all
over the country from Arizona to Hawaii,
and Sarah is busy building the dōTERRA
business wherever she goes. Sarah
says, “Our family doesn’t live anywhere.
We’re kind of vagabonds, but we’re able
to travel and build in other places and
not just be in one area.” Within the last
year, Sarah and her team also decided
to change the way they marketed using
mass media. “It gives us an avenue to
be able to reach so many people in
places that I cannot even name all over
the country. It’s a powerful tool and the
thing that I love is we’ve been able to tap
into it and use it for our benefit.”
Sarah still thinks that traditional
marketing is a good way to build a
business. She says, “I think there’s a
lot of ways to market, but I do think
there’s an element between the
real conventional way of starting at
home and building organically versus
marketing to masses. There’s a balance
to it all. I teach both methods because
there’s definitely a place for both.” When
asked about her marketing strategy, she
states, “I wanted to take the good things
that I’ve learned from other people
and then add my own good things and
do it my own way. We’re still learning,
obviously, but we’ve been able to find a
niche and duplicate it.”
Most of Sarah’s success, including now
hitting Blue Diamond, comes from her
willingness to be available and answer
anyone’s questions, no matter what.
“I never consider anybody a wasted
contact, sometimes people just take
longer than others. It took me an entire
year to even get the Family Physician
Kit, so I don’t give up on people. I know
my time is well used if I’m educating,
teaching, and being patient.”
Organic vs. Mass Media Marketing
Organic, Traditional Method Mass Media
• Use the product, share your experience. • Make yourself marketable; it can be uncomfortable, but you
reach a wider audience.
• Focuses on sharing with your “warm market”—the people
you love and want to help.
• Educate others and they will open their mouths, have
experiences, and share.
• Use Facebook, Instagram, and blogs. (Check out Sarah’s
website at oilRN.com.)
• Duplicate the process in your team.
“A big blessing for me is that I’ve opened my life, heart, family, and situation. It’s something great to meet
and love so many people. Some of them even live clear across the country from me, but we have built these relationships
and we are able to work together for a common goal, which is really powerful.”
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dōTERRA ESSENTIAL LEADERSHIP I MARCH/APRIL 2015
www.doterra.com
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