Leadership Magazines Leadership Magazine Issue 13 | Page 30

NEW dōTERRA DIAMONDS Darryl & Annie Clark COOROY, QUEENSLAND, AUSTRALIA YOU HAVE THE “People need to know that you are there for them. Business depends on trust and reliability.” ANSWER A nnie Clark discovered dōTERRA when she had a stall placed right next to Cherie Garrett’s at a seaside market. Annie immediately loved the scent of Wild Orange, and a week later got an AromaTouch treatment. She says, “I got off that table not remembering where my next appoint- ment was, and for someone like me who lives in their head quite a lot, this was a unique experience that I knew I had to give to others.” She had been involved in many other network marketing companies before, but got involved with dōTERRA only for the product. Eight months after enrolling, Cherie called her to tell her she had money in her account, and Annie had no idea what she was talking about. From there, she got intrigued with what this business could offer. Annie knows it’s important to know why She also knows that it’s impossible to do this business without genuinely caring about other people and taking the time to know them. She says, “Observation is one of the most important things you could master. Observe and know people in every way possible. People don’t know you have the answer to all of their problems. They don’t know that dōTERRA could be the best thing ever for them, until you show them tactfully where the holes are in their lives and help them plug them. You have to be wise and conscious of your people’s fears and concerns and unravel them.” Annie would tell anyone to reach higher than Diamond and never stop. “Know that Diamond as a rank is about real people ordering their products and creating a healthy life for themselves and the ones they love. Be very clear as to why you want to achieve this rank. That clarity is what will take you all the way.” She is grateful for the tools dōTERRA has given her to educate and empower those around her. She says, “I’ve associated with more than 30 wellness companies over the last 27 years to access their products, and dōTERRA has been the kindest one to me. When I joined this company, it wasn’t about the money, and this is the reason why I have been successful.” you are beginning a dōTERRA business. EVENT TIPS She says, “For me, it was simple. I wanted to share the oils, I wanted a platform to speak, and I wanted something to speak about. I wanted to impact my clients, friends, and associates in a way that was measurable, memorable, and momentous. dōTERRA had all of that and more.” She sees herself as a catalyst for bringing people together with a brand she is already confident they will love. She makes sure she is letting them express their concerns instead of blubbering out information. “I listen first, ask questions second, listen to the answers, and use the answers to serve them better. It always works for me.” 30 dōTERRA ESSENTIAL LEADERSHIP I MARCH/APRIL 2015 Find areas of focus. “I think it’s important to be topical and relevant, so the key areas of focus should be on education, empowerment, and visual representation every chance you get, because most people are visual.” Highlight enrollment. “I highlight how to get the essential oils at the best price, so I always include the path to enrollment. I make it very clear from the start that my wish is to help them have a healthy addiction to these oils and the dōTERRA brand. I make no apology for this, because my intention is very clear and honest. I want to empower my guests to be wholesale members so they can take time to explore the brand and product range.” Create importance. “I don’t offer carrots or gifts to get people to attend events. I don’t believe I need to do that. I motivate people to attend events by creating events that are important and reminding people to confirm with me that they will be attending. There are others who can fill their space if they don’t have the time or inclination to be at my event. I believe in creating relevance and significance to an event, and then people don’t want to miss out.” Hold events often. “It’s important to hold events often because existing consultants become complacent and distracted by other things. If you are consistent and regular with your events and trainings, you are seen as someone reliable and faith is built up in your team. From that you get a balanced level of enthusiasm.” www.doterra.com 31