Leadership Magazines Leadership Magazine Issue 11 | Page 46

ND R R STEPS TO GROWING A BUSINESS O dōTE Brad & Dawna Toews S NEW NEW dōTERRA DIAMONDS A DIA M GuELPH, ONTARIO, CANADA A Vibrant Opportunity “I’m a great starter and Brad’s a great finisher, so we work very well together.” –Dawna WORK HARD. “You have to work hard in the beginning. This is not a get-rich-quick scheme. You’re not going to get that residual income and time freedom in the very first month. You work hard for what you want, and the rewards will meet you.” DO IT SCARED. “I talk a lot about increasing your rate of failure, because there’s a lot of fear that crops up inside all of us. Feel that fear of rejection or failure—that fear that someone in our family or friends won’t accept what we’re sharing—and do it anyway.” B rad and Dawna Toews first tried essential oils when a naturopath recommended them to help their son. The naturopath’s dietary and other natural health recommendations helped, but the oils the Toews bought at the health food store didn’t seem to have any effect. When Dawna was introduced to dōTERRA more than a year later, she was also introduced to the science behind essential oils. With that information, she was willing to give essential oils another try. She was blown away when, after 15 months of trying so many different things to help her son, dōTERRA made a dramatic difference in just four days. passionate about. This has allowed us to educate, see positive changes in people’s lives, and empower them in a way we didn’t know how to before.” The Toews’ business grew so quickly that they found they had nothing but new people all throughout their team. Dawna says, “We didn’t have the luxury of duplicating ourselves right away. We learned that in the beginning you can mentor everyone on your team. You DISCONNECT FROM THE OUTCOME. “If I’m closely linked to how someone responds and they reject me, I’ll take it personally, and that builds up fear for next time I talk to someone. If I can let go of the outcome, then I can focus on providing education and understanding.” don’t have to stop at your frontline.” Dawna saw what dōTERRA had to offer right away, so she dropped everything to focus on her business. Because of this, she had the time to be there for anyone on her team who needed it. While watching the live stream of the 2013 convention, Brad’s curiosity was piqued when he heard David Stirling say that dōTERRA can change your life physically, emotionally, financially, and COMMIT TO EDUCATION. “The idea of selling is deeply embedded in the roots of Western culture, and it’s really hard to get past, but we need to. We need to step out of the little box that was created for us and just educate and help people.” even spiritually. At the time, he didn’t really understand what that meant. “Almost a year later, I have a better appreciation for those words. I feel that I am in the process of all of those things changing in my life now, and that is so rewarding. Nothing like dōTERRA has come along that has actually changed so many aspects of my life in ways I would’ve never thought of. It’s blossomed into this beautiful experience that we can now share with others.” After that, Dawna started looking into the business. As a health coach, creating a dōTERRA business seemed like a natural progression. Brad had heard negative things about network marketing and was reluctant to get involved, but agreed to give it a few months to see if it covered the cost of the kit they purchased. Within the first month, they tripled their investment. Brad was already working as a professional musician and teacher, but quickly saw that dōTERRA was an opportunity he couldn’t pass up. “What better way than d TERRA to live passionate, vibrant lives that can touch people in deep and spiritual ways?” –Brad 46 dōTERRA ESSENTIAL LEADERSHIP I WINTER 2014 Dawna says she knew from day one that they would hit Diamond in a year. She sees now that owning that vision was what made it happen. They were, in fact, the first Canadian distributors to reach the rank of Diamond. Brad says, “What dōTERRA has become for us is a platform to move forward in the things that we were already www.doterra.com 47