Leadership Magazines doTERRA Issue 35 Martin | Page 16

NEW dōTERRA DIAMOND
Katrina Ryan
WINNAMBOOL, VICTORIA, AUS
T H E
I
P O W E R
O F
Vulnerability
n a rural town of a couple hundred “I set myself the challenge of making challenging days, her followers might
people, in a house of five daughters— social media a way for people to meet see her children’s meltdowns, but they
two with social challenges and four me, instead of hosting workshops and also saw how Katrina was using oils to
at home—Katrina juggles parenting, launching my business from my physical support her kids.
homeschool, and essential oil sharing. home with my existing friends. Things From the outside, Katrina’s world may I wanted to do on social media went seem incredibly nuclear—small, even. against the grain of what most people However, through the channels of social were doing in their businesses at the media, Katrina’s influence as a mother time. I was getting requests from family and educator expands around the globe. and some friends to be more private
There was a moment in Katrina’s
dōTERRA ® journey that she believes
changed the trajectory of her business
forever. While other Wellness Advocates
found success tapping into their warm
markets and hosting classes in their
about my life, and a few people asked
me to delete my social media presence
altogether because it was far too much
spotlight on our home. I decided to go
against these requests, follow my gut,
and bare my all on social media.”
By sharing how she used essential
oils in real time, in her home, Katrina
allowed herself to be vulnerable on a
world stage. “My audience included
people who didn’t want to hear what I
had to say, but I also met so many new
people who became friends.” Soon her
followers-turned-friends were reaching
out about joining her dōTERRA team.
Katrina recognizes that her success
is built on a platform of vulnerability.
homes with friends and family, Katrina Katrina intended to use social media She makes it a point to teach her
found these strategies unsuccessful or as a platform for new meaningful team to do the same. Her advice?
impractical. She shares, “Because I had friendships. “I wanted to allow people to “Tell honest and relatable stories that
young children at home, and given our get to know who I really am as a person place you right alongside potential
remote location, it seemed impossible and a mother and invite them along customers. Don’t stand above them
for me to leave them to build my on this journey with me. I exposed my as someone on a higher place with
business. My warm market was resistant good, bad, and ugly moments so that I solutions to their problems. I share
to what I shared, so I decided to tackle could meet people online who needed whatever is in my heart, every day,
my cold market creatively. these oils in their lives like I do.” On and real friendships follow.”
M A K I N G O U T R E AC H AU T H E N T I C
AVOID FILTERS. "Don’t be afraid to
share unflattering realities about your
life. People will relate and appreciate
your honesty."
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dōTERRA ESSENTIAL LEADERSHIP I NOVEMBER / DECEMBER 2018
BE CONSISTENT. "One hallmark
of a friend is their availability. Your
social media followers are looking
for the same thing. Share snippets
of your life and interact with your
friends and followers often."
EDUCATE NATURALLY. "As you
share your life, you’ll naturally
educate about essential oil usage and
benefits. This type of sharing is easy
to do, and easy for others to receive."
Image by Darren Seiler
“My decision to transition from just sharing the science behind
the oils, to forming real relationships with my followers was the
catalyst that transformed my business.”
Results not typical. Average earnings are less. See dōTERRA Opportunity and Earnings Disclosure Summary on doterra.com.
doterra.com
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