Kurt has been at dōTERRA for a little more than three years . He says of his experience with joining the company , “ One day I received a text from Rob Young . He asked if I ’ d be interested in this amazing new company . After meeting with him in person , I jumped at the chance to be a part of the dōTERRA corporate team . I am amazed at the absolute good that dōTERRA offers individuals who use its products . I am proud to be a part of a company that is honest and so willing to give back to the community and the world .”
He currently has more than 17 years of strategic branding experience and has received numerous creative awards and industry accolades for his marketing concepts and ability to stay consistent to the brand .
What do you want Wellness Advocates to know about what you do ? As the creative director for dōTERRA , I am ultimately in charge of the dōTERRA brand . It is important that any material leaving the company stay on brand and stick to brand guidelines . I lead a very talented creative department that helps me do that .
Why is it important to brand yourself ? By far , I feel that one of the easiest ways to grow your business and create a strong customer base is to have a strong brand . There is still something to be said for business building methods such as holding meetings in your home and pitching to friends and family . However , if you want to build a successful business and attract more customers , it ’ s very important to build a successful brand .
What advice would you give to dōTERRA business owners about how to brand themselves ? There are some basic steps one should take to create a strong personal brand .
1
Become an expert at what you do . If your goal is to sell oils , learn everything you can about the oils and other dōTERRA products . Each potential person that ’ s within your target audience is looking to solve specific problems , and it ’ s up to you to figure out who they are , what problems they have , and how your product is a solution to their problem .
2Network ! You can generate brand awareness by connecting with others in-person or using social networks . What you post on your social media platforms in particular will connect you with those who are looking for what you uniquely have to offer . Forming these important relationships can help build a strong business and overall brand .
3
Find out what makes you different . Let ’ s face it , there ’ s a lot of competition out there . It ’ s important for your brand to be different from the others . To be unique , you need to decide what attributes set you and your team apart from others . You need to be different to attract the people who will fit your team culture and brand .
4
Stay consistent . Rather than going along with every ebb and flow in the trends of network marketing , it ’ s important to stay consistent in the branding of your team . Like the shoe brand TOMS will always be about giving back while looking stylish , your team should represent something that won ’ t change .
What challenges do you face in your position at dōTERRA ? There are a lot of moving parts in the creative department at dōTERRA . We produce product labels for multiple countries , website design , brochure and magazine designs , product packaging , apparel , lifestyle photography , event signage , etc . With all of this , it is crucial that the strong brand we have created here at dōTERRA remains intact .
What is your favorite part about your job ? There ’ s no typical day for me as a creative director . One day I ’ ll be in the office going over artwork . Tomorrow I could be on a photo shoot in a beautiful location . I am so lucky to have the opportunity to work with the designers and managers here at dōTERRA . They are all amazing and super professional in their field . The people in my department make my experience here worth coming to work every day .
FAVORITE PRODUCTS
dōTERRA Deep Blue ® Rub “ It ’ s great for those long days at the gym .”
dōTERRA Balance ® “ This helps ease some of my son ’ s nervousness .”
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