FEATURE ARTICLE
GET TO KNOW
dōTERRA CORPORATE
KURT GRAY
—Creative Director—
Kurt began his studies in Europe at Willem de
Kooning Academy in Rotterdam, Holland. He
finished his degree at the University of Utah
with bachelor’s degrees in marketing, design,
and illustration. Since then, he has been
managing creative content and
marketing solutions for several direct
sales companies and design firms.
“I’ve found my work in the direct
sales industry challenging and
very rewarding,” Kurt says. “I am
very passionate about idea
generation, collaboration,
and smart execution of
design principles.”
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Find out what makes you different. Let’s face it, there’s
a lot of competition out there. It’s important for your brand
to be different from the others. To be unique, you need to decide
what attributes set you and your team apart from others. You
need to be different to attract the people who will fit your team
culture and brand.
Kurt has been at dōTERRA for a little more than three years.
He says of his experience with joining the company, “One day I
received a text from Rob Young. He asked if I’d be interested in
this amazing new company. After meeting with him in person,
I jumped at the chance to be a part of the dōTERRA corporate
team. I am amazed at the absolute good that dōTERRA offers
individuals who use its products. I am proud to be a part of
a company that is honest and so willing to give back to the
community and the world.”
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He currently has more than 17 years of strategic branding
experience and has received numerous creative awards and
industry accolades for his marketing concepts and ability to
stay consistent to the brand.
What challenges do you face in your position at dōTERRA?
What do you want Wellness Advocates to know about
what you do?
As the creative director for dōTERRA, I am ultimately in charge of
the dōTERRA brand. It is important that any material leaving the
company stay on brand and stick to brand guidelines. I lead a
very talented creative department that helps me do that.
Stay consistent. Rather than going along with every ebb
and flow in the trends of network marketing, it’s important
to stay consistent in the branding of your team. Like the shoe
brand TOMS will always be about giving back while looking
stylish, your team should represent something that won’t change.
There are a lot of moving parts in the creative department at
dōTERRA. We produce product labels for multiple countries,
website design, brochure and magazine designs, product
packaging, apparel, lifestyle photography, event signage, etc.
With all of this, it is crucial that the strong brand we have created
here at dōTERRA remains intact.
What is your favorite part about your job?
Why is it important to brand yourself?
By far, I feel that one of the easiest ways to grow your
business and create a strong customer base is to have a
strong brand. There is still something to be said for business
building methods such as holding meetings in your home and
pitching to friends and family. However, if you want to build
a successful business and attract more customers, it’s very
important to build a successful brand.
What advice would you give to dōTERRA business owners
about how to brand themselves?
There’s no typical day for me as a creative director. One day I’ll
be in the office going over artwork. Tomorrow I could be on a
photo shoot in a beautiful location. I am so lucky to have the
opportunity to work with the designers and managers here at
dōTERRA. They are all amazing and super professional in their
field. The people in my department make my experience here
worth coming to work every day.
FAV O R I T E P R O D U C T S
There are some basic steps one should take to create a strong
personal brand.
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Become an expert at what you do. If your goal is to sell oils,
learn everything you can about the oils and other dōTERRA
products. Each potential person that’s within your target
audience is looking to solve specific problems, and it’s up to you
to figure out who they are, what problems they have, and how
your product is a solution to their problem.
2
Network! You can generate brand awareness by connecting
with others in-person or using social networks. What you
post on your social media platforms in particular will connect
you with those who are looking for what you uniquely have to
offer. Forming these important relationships can help build a
strong business and overall brand.
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dōTERRA ESSENTIAL LEADERSHIP I NOVEMBER / DECEMBER 2016
dōTERRA
Deep Blue® Rub
“It’s great for those long
days at the gym.”
dōTERRA Balance®
“This helps ease some of my
son’s nervousness.”
www.doterra.com
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