Dan Doxey received his undergraduate degree in English with a minor in Spanish from Brigham Young University. After working in retail post-graduation, Dan and his family moved to Chicago, and he attended graduate school at Northwestern University studying marketing. Dan found his niche with marketing and pursued a career in this field by joining a marketing firm. Several years later, he became the Director of Marketing for North America at NuSkin, where he worked with Rob Young, Greg Cook, and David Stirling. Dan eventually moved to the Bay Area and began working for Shaklee, managing nutritional products. Six years into his job at Shaklee, Dan received a call from Rob Young who talked to him about coming to work for a company called dōTERRA.
In early 2012, Dan joined dōTERRA as the director over marketing. However, his initial job began to change as the company continued to grow. In the early days of dōTERRA, the company was running off of a blog, and the more the international markets began to expand, the greater need there was for a website that was more agile for marketing purposes. Dan decided to take on this task, and his team morphed into the global web team. As the Director of Web Marketing, Dan helps his team make critical information easy to access, accurate, timely, predictable, translated, and 100 percent reliable for Wellness Advocates.
What do you feel is your specific role in dōTERRA? If I could point to one thing, it is to accommodate the neverending need for improvement on things that build trust with Wellness Advocates in classes. They say a lot of marketing is the process of owning a hill, and the hill that my team hopes to own is listening to Wellness Advocates and their needs, as well as making sure that we are there as their advocates within the company to get things done.
What is something that you want Wellness Advocates to know about what you do? I’ d say first and foremost that we do listen to what you say. When someone emails web @ doterra. com with a tip or a suggestion, it is read. We read it all. Sometimes we can’ t immediately take action on it because what is being requested or asked for is already part of a long-term, strategic plan or has been budgeted out to be addressed. I wish we could get to all of it right now, but we just have to prioritize and use resources wisely so we don’ t focus on something that’ s been requested but has no legs to go the distance.
What is one of your favorite parts about your job? To boil it down to one thing, it’ s freedom within the company to listen and make things happen. I like being able to truly take time to understand a Wellness Advocate’ s needs and learn from them.
When I hear from Wellness Advocates at meetings, convention, or leadership, it is enlightening, and I love being able to take action on what they say. Some companies don’ t do that, and they have you in a box, and you can only dish up your soup, and that’ s it. But it’ s awesome having the freedom to be able to ask,“ Why is this happening this way?”“ Why are they feeling this?” and“ What can we do to fix this?”
What is something few people know about you? During college, my wife and I used to run a bed and breakfast in Alaska. Our friend owned it, and it was located in a little Russian town in Alaska called Ninilchik. In the winter, there were about 400 people there, and in the summer, there were about 10,000 people. The bed and breakfast had 15 rooms and an RV park in the back, and it was my wife and I running the place with one additional employee. I was 23, and my wife was 20. It was a lot of work. We had to either be making breakfast, cleaning up for breakfast, preparing a room, or checking people in. We even did some clamming; we made some amazing clam chowder!
With your experience in web marketing, what advice would you give to Wellness Advocates? With what I’ ve learned over the years, it’ s easy for a Wellness Advocate to think,“ If I just have my own website and I just buy into somebody’ s system, the clouds will part, and I’ ll be selling product every day, all the time.” Many of the web marketing people in the world are saying that, and they go after direct sales people trying to sell them bogus systems. I would say if there’ s one thing I wanted you to know, it’ s to find out what works for you for sharing product, and follow it. You could spend all day trying to figure out your website and all day analyzing SEO, but you can waste so much time trying to doctor up some system. The best thing to do is to just go and have a class. You’ ll affect more people in a class. They’ ll smell the oils, they’ ll feel the oils, and they’ ll see what the possibilities are for sharing the oils themselves. I suggest that you use the web as a helper but not your soul source of sharing. doterra. com 19