Leadership magazine March/April 2018 V47 No. 4 | Page 20

in their community? • Are they generally open to new ideas? Are they open to looking at education dif- ferently than what they received in school? • What is their role as a stakeholder? • What historical/cultural factors influ- ence them, and do they feel education is a priority? • What is the top issue in their world and how does that relate to education? Understanding these points of view and thinking through the questions helps those communicating about the D