Lead the way Issue 54 April 2023 Estate Living April Edition 2023 | Page 38

COMMUNITY LIVING

Should you trust financial advice given on TikTok ?

THE RISE OF MONEY INFLUENCERS ON FINTOK

. . .

They call it FinTok ( Financial TikTok ). It refers to the world of online personal finance guidance offered by influencers and others happy to give it a go on TikTok , offering help and financial advice too , particularly when it comes to the younger generation .
Some of it includes easy tips like saving on your water bill by showering at the gym . Others offer advice on how to find extra streams of income . But how can you tell the difference between bad and good advice ?
Cost of living crisis gives rise to ‘ experts ’
It initially became famous because it made people ’ s dance routines go viral . Then came the cat videos , followed by the wannabe chefs .
36 T R E N D S