develop and invest
Vos believes that awards like these contribute to making Waterfall City the living , business and leisure destination of choice , but that there are pressures that come with it .
The pressure
24 T R E N D S
Talking about the pressure to maintain the award-winning standards that have been established , Vos stated : ‘ Building a world-class smart city of this nature is certainly no small feat . It takes a concerted and cohesive effort with all role players and stakeholders moving in unison in the same direction to realise the vision and honour the values that are fundamental to every aspect of this development .’
International property awards have certainly encouraged international companies to move their head offices to Waterfall City . And while winning a renowned real estate award can affect a developer ’ s business in a positive way , there are some negative impacts to consider as well .
The real effect on business
Positive impacts 1 . Increased prestige and reputation : Receiving an award can boost your brand ’ s reputation and prominence , particularly if the award