DEFINING YOUR MISSION Lyle Wells
I know many of us are familiar with mission statements. But in my line of work I often meet leaders who are spread thin, distracted, and reactive. Mission drift happens far more easily and quietly than we might expect.
In those early days of trying to sort through the priorities and mission for Integrus, I found myself studying Deuteronomy 3. When I came across verse 28, where the Lord commands Moses to“ encourage and strengthen” Joshua, the light came on. Years of floundering and frustration were eliminated when our leadership team determined that we existed solely to encourage and strengthen faith-based leaders.
Identifying our purpose proved vital for leading Integrus into long-term sustainability for three key reasons:
1. We were able to prioritize our actions and align our resources toward our goal. We focused on creating content that would uplift and equip leaders, building our brand as a trusted resource in the faith-based leadership community and targeting our marketing efforts toward this specific audience.
2. Having a clear mission also brought clarity to our decision-making process. We could easily evaluate whether an opportunity or initiative aligned with our purpose and whether it would help us serve faithbased leaders. This helped us prioritize our resources and say no to distractions that would divert us from our mission.
3. Having a clearly defined mission gave our organization a sense of direction and purpose. The mission became a rallying
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