also the only truly social media platform . Unlike YouTube , Instagram , Twitter , and Snapchat where you can follow people to watch their content , the algorithmic distinction Facebook makes is rooted in the company ’ s goal to drive relationship building over content sharing . Facebook allows ( and encourages ) organizations to facilitate connections and conversations between and among the people following them . But many churches use Facebook only to share content about their ministry ( noun ) and the page isn ’ t the place where ministry ( verb ) happens . Ministry requires conversation and connection .
You should think about your Facebook presence like a house , where your page is your front porch . People can come up to that porch and see what you have there and passively learn a little about you . But people don ’ t get to know one another on the front porch . You get to know people when they come inside your home and meet in your living room . And a Facebook group can be the digital living room of an online church campus . Unlike other types of social media or church apps , Facebook groups accomplish two key objectives necessary for ministry to take place :
1 . The people are already on the platform ( attendance ).
2 . The people can connect with one another ( relationship ).
Facebook groups are the ultimate ( infra )
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