8
JAMES REID
CHANGING THE
WORLD, ONE
SONG AT A TIME
J
James Reid reached the milestone
of forty years old recently, but the
singer/songwriter and frontman
of ‘The Feelers’, New Zealand’s
most successful rock band shows
no sign of slowing down. In fact
his recently vibrant solo tours with
his album ‘Saint’ have shown New
Zealand a new part of the complex
mind and heart of James Reid.
Entrepreneurship and Business can
be difficult enough, but what about
in the music industry, where it can be
fickle, notoriously filled with shady
characters and broken promises?
Surely after 20 years at the top one
would have a healthy dose of futile
contempt for even new promises to
be broken? Not for James. As the
writer of twenty top twenty hits and
ten top ten hits James has found a
way to rise above all of that and focus
on the one thing that has driven him
his whole life: The music.
Born in Christchurch he started The
Feelers with a few college friends and
in 1997, after what is always called a
lucky break in the music industry, but
what really means - someone with
influence actually saw how good they
were. (They won the South Island
Battle of the Bands) The quality of
LEAD | January 2018