4
16
D U S T I N M AT H E W S
A
According to most studies, people’s number
one fear is public speaking. Number two is
death.
Death is number two. Does that sound right?
“This means to the average person, if you go
to a funeral, you’re better off in the casket than
doing the eulogy,” said noteworthy comedian,
Jerry Seinfeld. However, there is something
even more fear-inducing than public speaking.
How do you feel about selling from the stage?
Exactly.
But what if I told you that there was a proven
formula for delivering powerful selling presen-
tations without coming off as the dreaded slick
LEAD | January 2018
WAYS
TO MAKE AN
IRRESISTIBLE
OFFER
WITHOUT
SELLING