and you will succeed . For the last few minutes , when you have the opportunity to sell an idea , cover a few of the silent details . Explain the idea and make sure you explain what is involved , but don ’ t dwell on that too long .
You could argue this was the approach Steve Jobs used in the early days or Apple , and then in the later years when he was “ selling ” the idea of the iPhone . He always started with the “ wow ” factor and explained the why . He wouldn ’ t bother with detailed specifications or pricing charts . In fact , he would often leave that to someone else to explain later .
to see a cost structure breakdown or colorful charts .
If your idea is amazing and worth considering , it is worth pumping it up quickly and ending right on time . Spend the last minute wrapping things up and asking for questions . You ’ ll be surprised when you use this technique to sell an idea of how much everyone sticks with you .
To sell your idea , provide just enough insight to inspire action . Wow your audience with a story , capturing their attention and captivating them with an interesting antidote . It ’ s okay to provide some depth for a few minutes , but then move quickly to the final step in the process .
4 . End right on time
Everyone is captivated by the idea now . You started with a great story . You explained why it is so valuable and provided just enough detail . Now do everyone a favor . Trust your instincts and realize that no one really wants
John Brandon has lived what he writes about for Inc . Magazine , Forbes , Fox News , and many others . He has a BA in journalism from the University of Northwestern and spent over a decade in the corporate world , becoming director of Information Design at Best Buy . In the aftermath of corporate restructuring , he traded hats to become a full-time writer / journalist and has published more than 15,000 articles in that time . He and his wife live west of Minneapolis and have four grown children .
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