LEAD. February 2021 | Page 17

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over , what would the other side say ?
The louder the broken soundtrack is , the more obvious its opposite will be . One of mine was , “ Every time you sit down to write , you should be able to finish the whole book .” What ’ s the flip side of finishing a whole book ? Writing a few pages . That ’ s the opposite . That ’ s what ’ s on the other side of the coin , which is why I came up with , “ Three pages is plenty .” I didn ’ t do a deep-dive analysis of why I thought I needed to write the whole book . I didn ’ t sit with the broken soundtrack for hours trying to untangle it . I flipped a coin in my head , and so can you .
Excerpted from Soundtracks by Jon Acuff . Used by permission of Baker Books , a division of Baker Publishing Group ( http :// www . bakerpublishinggroup . com ). Copyright 2021 .
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NOW
Jon Acuff is the New York Times Bestselling author of six books including his most recent Wall Street Journal # 1 Bestseller , Finish : Give yourself the gift of done .
For over 20 years he ’ s helped some of the biggest brands in the world tell their story , including The Home Depot , Bose , Staples , and the Dave Ramsey Team . Most recently he ’ s spoken to hundreds of thousands of people at conferences , colleges , companies and churches . Featured regularly on national media , Jon has been seen on CNN , Fox News , Good Day LA and several other key outlets . 17