NAPS ugar
“The collection was
stylish and sexy,”
AUTUMN/WINTER 2014 PRESENTATION
Napsugar Von Bittera, the
creative director and founder
of her eponymous label, has
offered us a humorous and
very wearable collection for
her A/W14 presentation.
Napsugar told us this
season was inspired by
“contemporary cubism, the
seven deadly sins which
were shown with laser cuts
on the leather and also pop
art and consumerist society
which is why we used the
really bright props.”
Humour and playfulness play
a huge part in Napsugar’s
work. Last season we saw
characters such as Snow
White, Cinderella and the
Wicked Step Mother. “I
think we are definitely
going to continue this
way and keep the sense of
humour” she told us after
the presentation, forecasting
the bold primary colours
that were the focused colour
palette of her collection to be
a trend for this season.
7
“contemporary
cubism, the seven
deadly sins...
and also pop art
and consumerist
society”
“It was a kind of different
presentation of Pop Art like
face lifting, everybody should
think about this consumerist
society and should have
more classical pieces and
relax our lives,” she went
on to say about inspiration
behind the giant props such
as an ice lolly and aeroplane
seats with an old-style
telephone.
The models were very much
a reflection of Napsugar
herself, looking just as
Nordic with blonde long
hair and fair skin. The
collection was stylish and
sexy; featuring staple pieces
like fitted leather jackets and
jeans alongside beautiful
leather knee-length shorts
and more sculptural jackets
in her chosen palette.
Pictured Opposite: Models posing
wearing Napsugar’s A/W14 collection.
This page clockwise: Model posing in
Napsugar design; two models talking
during presentation; Napsugar Von
Bittera talking during interview.
8