ca i komunikatorica koja nadgleda istraživanje projekata, koncepciju i marketing. Pod Didierovim vodstvom Valmont se uvelike razvio kao brand, ili kako bi to Didier objasnio:“ Umjetnost je najbolja saveznica ljepote: to je mnogo moćniji marketinški alat od oglašavanja putem plakata jer velika umjetnička djela stvaraju vrlo posebnu emociju”. Vođeni time, svi vizuali Valmonta i sva pakiranja su dizajnirana vrlo precizno i umjetnički:” Unikatan koncept koji ohrabruje naše klijente da istraže više aspekata brenda...”
It has become obvious to me: Sophie is in charge of product development and I am the conductor to give colours to Valmont.
Didier Guillon, the visionary who is inspired by the great contemporary art trends, manages the creative process and decides upon the look of the products and Sophie Guillon, a skilled organiser and communicator, manages research projects, conception and marketing. Under his guiding hand, Valmont has been able to distinguish itself in terms of branding, as Didier explains“ Art is beauty’ s best ally: it’ s a much more powerful marketing tool than poster advertising, as great works of art create a very special emotion”. All Valmont visuals and packaging are designed according to a precise artistic directive:” A unique concept which encourages our clients further to discover the different aspects of our brand …
IZ MOJE
PERSPEKTIVE STVARI SU VRLO JASNE: SOPHIE JE PRVA VIOLINA, ZADUŽENA ZA RAZVOJ PROIZVODA, A JA SAM DIRIGENT
KOJI VALMONTU DAJE TAJ ZAVRŠNI
SJAJ.
IT HAS BECOME OBVIOUS TO ME: SOPHIE IS IN CHARGE OF PRODUCT DEVELOPMENT AND I AM THE CONDUCTOR TO
GIVE COLOURS TO VALMONT.
Koja je Vaša vizija? Gdje vidite Valmont u budućnosti i što mislite, kakvi sve trendovi u kozmetici slijede? What’ s your vision? Where do you see Valmont in the future and what do you think the upcoming cosmetics trends will be?
Mislim da se svijet kozmetike razvija s generacijama. Volio bih da Valmont ostane jedinstveni brand. Naša trenutna strategija je održati identitet specijaliziranih proizvoda te prisutstvo u najprestižnijim robnim kućama poput Harrod’ s, Le Bon Marché, Le Bon Génie, Lane Crawford, Saks...
Posljednjih nekoliko godina razvijamo naše vlastite butike. " Maison Valmont " našim kupcima nudi švicarski know-how i prije svega posebnu uslugu prilagođenu potrebama svakog našeg klijenta: globalni koncept ljepote s kozmetičkim preparatima Valmont i Elixir des Glaciers i parfemom Il Profumo, Storie Veneziane.
I think the world of cosmetics is evolving with the generations. I wish that Valmont remains a unique brand. Today, our strategy is to maintain our niche brand identity while being present in the most prestigious department stores: Harrod ' s, Le Bon Marché, Le Bon Génie, Lane Crawford, Saks '...
50