3.2.3 Are there other objectives( such as engagement) of an incentive scheme?
It is understood that landholders in the BBB can be loosely divided into those that regularly and willingly engage in land management improvement activities and landholders who do not have a history of engaging in activities to change land management. If an objective of the incentive program is to engage those who have not previously engaged, the incentive mix will most likely look very different to one selected to generate large land management improvement outcomes at least cost.
For example, an incentive scheme focussed on improving engagement would build on the BMP process, focussing strongly on providing education on land management techniques and demonstrating outcomes, assisting with property management planning, business planning and mentoring in order to reduce the feeling of complexity about land management.
To support an objective of improving engagement, it is recommended that the LDC:
� Collect and consolidate data on BBB enterprises, landholder characteristics, history of engagement etc; and � Rigorously evaluate the uptake and impact of incentives on different cohorts of graziers.
SEE RECOMMENDATIONS 2 and 4 in section 4.
3.2.4 Can / should the incentive be targeted?
The type of incentive mix to apply can also be guided by the potential relative sediment reduction. Some landscapes will have a high sediment reduction response to a change in land management and / or the remediation of a gully whilst others, less so.
To target the incentive to achieve the greatest land management change, it is recommended that the LDC:
� Collect and consolidate data on BBB enterprises, landholder characteristics, history of engagement etc; and � Rigorously evaluate the uptake and impact of incentives on different cohorts of graziers
SEE RECOMMENDATIONS 2 and 4 in Section 4.
Engagement and sediment reduction targets could also be combined such as demonstrated in Figure 5. Some landholders will not be able to make significant sediment reductions( bottom left of Figure 5) whilst others will( top left of Figure 5). If engagement is an objective of the incentive approach, then it may be worth engaging with those at the bottom left using incentives that are relatively low cost to administer such as broad extension and access to training( but with limited
Landholders driving change: Exploring new incentives | 35