LBM September October 2026 207 | Page 66

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Spotlight on LCCI Network

Two minute interview

Adina Dinu of Trauma At Work
Who are you? I’ m the founder of Trauma At Work. After more than twenty years in corporate HR roles, I’ m now advocating for posttraumatic stress awareness in the workplace and beyond.
What was your first job in London? I was very fortunate to move to London( and the UK) thanks to a job offer from Vodafone, where I helped reshape their global recruitment operations. The job title, though, made everyone scratch their head in confusion: Resourcing excellence and toolkits manager!
Which one business achievement over the last 12 months are you most proud of, and why? The thing that fills my heart most is having people with impressive
careers approach me and validate the work I’ m currently doing. Trauma awareness is still a niche topic in most sectors, yet there’ s a real need in almost all workplaces for more transparent and constructive conversations about the long-term outcomes of traumatic experiences, no matter when or where they took place.
If you were advising a young entrepreneur which business person would you suggest as a model I really admire Steven Bartlett( except for his apparent lack of work-life balance). He is a great example of someone who did not have the best start in life yet refused to let that hold him back. His work ethic, curiosity, and constant drive to learn are a real inspiration.
How do you think the transport system in London can be improved?
Better air quality! One tube trip is all it takes for my son’ s allergies to flare up. It really
makes me feel for the TfL employees who spend years in that environment.
Which piece of red tape causes most problems for your company and why? I’ ve discovered that practical support for new businesses is non-existent, and everything costs time and money. That’ s depressing and a significant obstacle for many people who may have wonderful things to contribute to the economy but cannot afford to start a business.
What is your favourite and least favourite thing about London? I love the melting pot feel – from the mix of languages you hear on the street, to the restaurant choices, art and culture. The cost of living in this wonderful city is insane, though, and unfortunately, it pushes many folks out.
If you were Mayor of London for the day which one thing would you change? I would put more money into support for local community organisers – social isolation is making us sick.
Who would you consider an appropriate person to play you in a movie of your life? Jennifer Lawrence would do a pretty good job with it, I’ m sure!
What is your favourite quotation?“ Champions keep playing until they get it right.” Billie Jean King
www. TraumaAtWork. com