34 Book Reviews
Unlocking Chinese business opportunities
China is the UK’ s fourth largest trading partner in goods and services, with annual business valued at well over £ 100 billion. Could it be better? Undoubtedly – Britain’ s trade deficit is huge and government attempts to improve and develop market access are ongoing.
Ultimately it all comes down to the art of doing effective business – and understanding the mentality and culture of our trading partners. Dr Catherine Hua Xiang’ s book Harmony in Differences explores the importance of‘ politeness’ when communicating and conducting business in China – and what you should and shouldn’ t do to ensure a successful experience.
Cornerstone of success
The author argues that, in the business world, politeness is more than just social etiquette – it’ s a cornerstone of success. Relationships are central to business, and politeness is the glue that keeps those relationships strong. But how politeness is expressed can vary significantly across cultures, especially for foreigners working in China.
Context
In China, politeness is deeply tied to respect for hierarchy, relationships, and cultural traditions. A straightforward business request in the West may seem abrupt in China, where tone, humility, and relational context are critical. This book will help anyone doing business in or with China avoid common pitfalls and understand how politeness functions across cultures – unlocking new opportunities in the process.
Harmony in Differences: An introduction to politeness in intercultural communication with China Author: Dr Catherine Hua Xiang LID Publishing www. lidpublishing. com
Being yourself in business
Just being yourself is not as easy as it sounds. All too often, we find ourselves caught between trying to‘ fit in’ or‘ stand out’ – hiding our true thoughts for the sake of belonging, or overacting just to get noticed. Both extremes, this book observes, leave us exhausted and disconnected. Thirty per cent of employees report hiding the reality that they ' re conforming in uncomfortable ways, creating a painful gap between who they are at home and who they present at work that often leads to burnout.
Flexible framework
In this book behavioural scientist Dr Patricia Hewlin reveals a better, more fulfilling way to navigate the pressures of our working lives. This is described as“ the middle self: a flexible framework for showing up with confidence, resilience and integrity no matter the situation.”
Drawing on decades of research, this method is designed to help you to make intentional choices, build stronger relationships and achieve your ambitions – all while staying true to you.
Sweet spot
Dr Hewlin is an award-winning behavioural scientist with more than twenty years’ experience researching authenticity and conformity. Her book hits the sweet spot between workplace psychology, leadership, identity, wellbeing and personal development.
Staying True to You: how to succeed without losing your way Author: Dr Patricia Hewlin www. profilebooks. com