Features
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the country.“ Recent survey results show London is seen as the major global financial hub that it is, but we must actively decide to make the city more competitive than our international rivals in order to achieve UK-wide growth.”
Rivals
“ We know the investment London misses out on does not go to another UK town or city, it moves to Paris, Frankfurt, Dubai or Singapore. Our rivals are not our fellow towns and cities. Our rivals are capital cities across the world. Whether you live in London or Leeds, Leicester or Liverpool, the success of our capital matters for jobs and funding for public services in every single part of the country.”
LCCI chair Julia Onslow-Cole called the campaign positive,
Choose LDN.
LCCI’ s flagship advocacy campaign provides an umbrella for the Chamber’ s policy and public affairs work. The campaign makes the case for London to be the most attractive city in the world to do business, compete for global investment and attract talent.
Priorities
The campaign is built ambitious and timely.“ Making our capital city as attractive as possible for investment, job creation and growth helps to deliver prosperity across the whole country.” Chamber president Professor Michael Mainelli said that London’ s success was“ not a London issue; it is a UK, even global, issue.”
Competitiveness
Mainelli added:“ As Lord Mayor of London 2023- 2024, I positioned London as the World’ s Coffee House. Choose LDN. makes the same simple but important point: London’ s global competitiveness is something we can choose to strengthen. We should choose investment, choose talent, choose innovation, and choose growth. Our international rivals are not standing still, and neither can we.”
around four priorities: making London the most attractive global city to do business in; winning the global investment competition; getting London building; and repairing the social contract by ensuring young people can access jobs, skills, housing and opportunities to build successful futures.
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Why investor behaviour matters more than market timing
By Görkem Barron, Chartered Financial Planner
Markets test discipline more than intelligence. Even experienced, well-advised investors can undermine years of careful planning with in-the-moment decisions driven by emotion rather than strategy.
What the numbers show DALBAR’ s long-running US study of investor behaviour has tracked this gap for more than three decades. In 2024, the average equity fund investor earned around 16.5 %, while the S & P 500 returned just over 25 %, a gap of roughly 850 basis points and one of the widest in ten years. Over twenty years, the average equity investor returned about 9.2 % a year against about 10.4 % for the index. That difference compounds into a substantial shortfall over time.
Why investors get it wrong Three tendencies are most common:
• Loss aversion: losses often feel more painful than gains feel rewarding, leading investors to make emotional decisions during market downturns and potentially miss subsequent recoveries.
• Herd behaviour and recency bias: investors frequently chase recent winners or abandon sound strategies after periods of weaker performance, resulting in poor timing.
Lubbock Fine LLP Paternoster House 65 St Paul’ s Churchyard London EC4M 8AB t + 44( 0) 20 7490 7766 www. lubbockfine. co. uk
• Overconfidence: investors can overestimate their ability to predict markets or select winning investments, leading to excessive trading and unnecessary portfolio changes.
An independent financial adviser can help explain and avoid these traits by understanding your goals and building a robust plan around them.
The value of a behavioural coach Much of an adviser’ s role has little to do with picking investments. It is about stopping clients from panicselling in a downturn, taking on too much risk in a rally, or making impulsive, irreversible decisions under pressure. This coaching is hard to quantify precisely, but the data suggests it may be one of the biggest single drivers of long-term outcomes.
Sticking to the plan A well-constructed plan anticipates volatility before it arrives, so the response to a market fall has already been agreed rather than decided in the heat of the moment. Discipline, far more than timing, is what tends to separate long-term wealth builders from those chasing quicker but less secure gains.
Görkem Barron, Chartered Financial Planner gorkembarron @ lfwm. co. uk