LBindy_5.19.23 | Page 14

14 lagunabeachindy . com MAY 19 , 2023
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BUSINESS OF THE WEEK

Discover the Best in Casual Elegance at Simple Laguna

Nestled in the heart of downtown Laguna Beach , Simple Laguna is a destination for those seeking to enjoy the effortlessly luxurious and comfortable lifestyle that Southern California embodies . With a total of three brick and mortar storefronts including stores in downtown La Jolla and Southern Connecticut ( within commuting distance from NYC ), their flagship Laguna Beach store offers the most diverse and extensive product selection . Simple Laguna curates a unique and hand-picked collection of clothing and accessories for men and women blending casual elegance , quality craftsmanship , and timeless design . For over a decade , the store has been a fixture in the bustling little oceanside community , thanks in part to its loyal customer base consisting of locals and visitors spanning generations . With Simple Laguna ’ s inviting atmosphere , attention to detail , and dedication to quality , walking through the front door is like stepping onto a sartorial playground for the style-conscious .
From sensuous fabrics such as Egyptian cotton , linen , and virgin
cashmere , to artisanal workmanship , every detail of Simple Laguna ’ s collection exudes a laid-back , yet sophisticated vibe synonymous with the Southern California lifestyle . Led by a team with over 35 years of fashion and textile industry experience , Simple Laguna offers a wide selection of moderately priced in-house designed pieces to some of the most luxurious brands in the world . Proudly offering a plethora
of American-made clothing , Simple Laguna also boasts an impressive collection of top European designers . Their unique combination of quality and variety sets them apart from other retailers .
So , whether you ’ re looking for casual wear for everyday comfort or an elegant outfit for a special occasion , Simple Laguna has something for everyone . With a focus on customer satisfaction , every aspect
of the store , from the carefully curated merchandise to the knowledgeable and friendly staff , has been designed to make customers feel confident with their fashion choices .
Feel free to visit Simple Laguna in person at 460 South Coast Hwy in Laguna Beach or online at www . simplelaguna . com to take advantage of their spring sale through May 31 , 2023 . Enter promotion code “ spring ” at checkout to save 20 % off your order of Simple Laguna branded items .
OBITUARY :

Genevieve Lucille McMenomy

Laguna Beach lost a true treasure and humanitarian on May 23rd , 2021 when Genevieve Lucille McMenomy passed away at home at the age of 90 . She was just one month and two days shy of her 91st birthday .
Genevieve was born on June 25 , 1930 , in Walla Walla , Washington . When she was four , her family moved to Los Angeles , where she lived until she was in her late 20s . At 18 , Gen hit the workforce full-time , working at Hughs Aircraft and was there for 11 years . In her late 20s , she went back to school to study Art and Design at LA Community College .
It was at this time , through a co-worker and dear friend , that Genevieve met her second husband and the love of her life , Bob McMenomy . After they married , Gen and Bob moved to Naples , Long Beach where he grew up . They loved it there , but on weekends , holidays and every summer , they would travel south to help Bob ’ s mother , Laura , manage the Crystal Cove Cottages and beach community , a management position that Laura had had since 1947 .
After 23 years managing Crystal Cove , in 1970 , Laura retired from that position and joined Gen , Bob , and their daughter Ann as they moved to Laguna Beach permanently , the fulfillment of a dream that Gen had had since the early 1940s when she visited Laguna for the first time .
Soon after they moved to Laguna , they got involved in various community groups that aimed to protect Laguna ’ s natural beauty and charm . In 1971 , Gen and her husband got involved in the non-profit community organization called “ Village Laguna ,” which was dedicated to preserving the unique village character of Laguna Beach . They also contributed to and volunteered for the grassroots organization “ Laguna Greenbelt Inc ,” founded in 1968 , that
sought to preserve a “ greenbelt ” of open space around Laguna Beach . Because of Laguna Beach ’ s residents ’ efforts and hard work , both organizations achieved their goals .
It was at this time also that Gen started to volunteer at the Laguna Beach Animal Shelter , which , at that time , was an SPCA . Committed to making the Laguna Beach Animal Shelter a safe and pro-life animal shelter , in 1975 , she and a friend founded the non-profit organization The Pet Responsibility Committee to help financially supplement the needs of the shelter . She had done all the hard work in setting up the shelter , convincing the city to buy it from the SPCA , and making sure it was pro-life and independent of interference from the City . Genevieve went far beyond her comfort zone to achieve this big accomplishment and used to say , “ the animals can ’ t speak for themselves , so we have to speak for them .” All her hard work on behalf of the animals made the Laguna Beach Animal Shelter a safe place for the animals to be , reunited with their families and find good new homes . Her family and friends adopted several animals that came through the shelter , and everyone loved hearing all the amazing and
miraculous stories from her work there . Her leadership and tireless work for animal welfare is , indeed , her lasting memorial in the Laguna Beach Community .
In addition to her work for the animals , Gen worked in setting up Friendship Shelter , hosting and supporting dinners Across Laguna , doing the annual shopping for shelter residents ’ presents , and the list goes on . Genevieve ’ s generosity and compassion for animals and people was extraordinary .
Being very creative her whole life , Genevieve loved to express her creativity when entertaining her friends and family in her beautiful home . Gen and Bob ’ s home was filled with their friend ’ s artwork , always had fresh flowers , two or more rescue dogs and was always open to friends and family . Genevieve had a big and giving heart , was a true humanitarian and a bright light who was so very loved and will be greatly missed by all who knew her .
Genevieve is survived by her daughter Ann McMenomy , her two half-sisters , Annette Mobley and Marie Batson , and her three nieces and four nephews .
PAID ANNOUNCEMENT