“ Our Town , Our Paper ” lagunabeachindy . com DECEMBER 8 , 2023 | Volume XX , Issue 49
‘ Tis the Season for Hospitality and Cheer
Laguna Beach hosted its biggest downtown block party of the year on Friday , Dec . 1 drawing thousands of festive attendees from all over Orange County . Co-sponsored by the City of Laguna Beach and the Chamber of Commerce , the annual event featured plenty of musical entertainment , caroling , crafts , merchant open houses and , of course , Santa Claus . Above , members of the Salty Suites band perform for the crowd . More photos from Hospitality Night can be found on Lagunabeachindy . com . Photo / Jim Collins
Bluebird Mercantile Alights in Former Vertigo Space with One-of-a-Kind Artistic Goods
By Barbara McMurray Special to the Laguna Beach Independent
Just five weeks after signing a lease , Amii Schenk is in the eye of a whirlwind she created with her newest retail space , Bluebird Mercantile .
The collective , located at 1515 South Coast Highway , across from the Surf and Sand Resort , occupies the space of Vertigo . The popular Danish design-influenced home goods store opened in 2009 and recently closed .
BLUEBIRD , PAGE 20
Bluebird Mercantile owner Amii Schenk , left , and Nika Shalala , one of her two co-managers , are happily atwitter with retail activity since the emporium ’ s opening last weekend . Photo / Barbara McMurray
Rivian to Open its Newly Renovated South Coast Theater This Weekend
By Clara Beard | LB Indy U . S . automaker Rivian will finally open the doors to South Coast Theater in Laguna Beach this weekend , its first flagship retail location in Southern California .
Located at 160 South Coast Highway , the theater is the Rivian ’ s 11th space opening this year and third in California , joining sites in Venice Beach and one opening soon in Pasadena . The theater will be the company ’ s largest retail location at over 11,000 square feet , and hopes to serve as a “ welcome center ,” for car shoppers , according to a release from the automaker .
“ It ’ s an honor for Rivian to be part of the Laguna Beach community as steward of the South Coast Theater in its next era ,” said Tony Caravano , senior director of experiential marketing and community engagement at Rivian . “ The site has been a beacon of innovation , community and creativity throughout its history , and Rivian is ready to carry that legacy forward . We ’ re excited to deepen our connections with owners , fans and friends while making new ones as people get to know Rivian through our products , programming and experiences we have planned .”
INSIDE
RIVIAN , PAGE 3
SEE NEW CLASSIFIED SECTION ON PAGE 22
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