Happy Holidays !
lagunabeachindy . com DECEMBER 8 , 2023 3
Rivian
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In 2021 , Rivian purchased the theater , which first opened in 1935 as the New Lynn Theater , and underwent a multiyear restoration to preserve much of the structure ’ s original exterior , interior features and character . Original theater features that have been preserved and restored include the marquee , ticket booth , lobby area , balcony , auditorium , proscenium arch and original 129- seat theater area .
After working with preservationists and community leaders throughout the restoration , Rivian submitted the site for historic designation , which resulted in the building ’ s addition to the National Register of Historic Places in March of 2023 .
“ Rivian Spaces are purposefully designed to be casual and inviting , where anyone curious is welcome to learn more about us and our products ,” said Denise Cherry , senior director of facilities design and retail development at Rivian . “ We ’ ve peeled away the formality associated with automotive retail and focused on creating a relaxed , family-friendly environment that invites guests to stay awhile and discover at their own pace . Our Spaces are designed around the question of ‘ Where do you want to go ?’”
The theater restoration hopes to reflect Rivian ’ s deliberate approach
Purchased in 2021 , Rivian ’ s re-model of the historic South Coast Theater will open to the public on Dec . 9 . Photo courtesy of Rivian
to its retail spaces , which moves away from the formalities usually associated with car retail . Rivian ’ s flagship products , the fully electric R1T pickup and R1S SUV will be displayed in the center of the theater , but test drives aren ’ t available from the Laguna space .
To celebrate its grand opening on Dec . 9 and 10 , the electric car company is offering a slew of opening weekend activities and film screenings for the public , including family art workshops hosted by Laguna College of Art and Design ( LCAD ).
In keeping with the theater ’ s original function , Rivian will continue to show movies thanks to nonprofit Coast Film Foundation , known for its annual Coast Film & Music Festival . The first film showing will be Dec . 9 at 6 p . m . Rivian will screen “ WILD LIFE ,” a documentary following conservationist Kris Tompkins . More movie information , including upcoming features , can be found on Rivian ’ s website at https :// rivian . com / spaces / laguna .
In the theater ’ s “ Gear Shop ,” Rivian will offer a selection of merchandise
handmade by Laguna artisans and a collaboration with Costa Mesa-based Almond Surfboards . Women-founded and owned Equator Coffees takes residence in the theater ’ s on-site café , its first location in Orange County .
Some of Rivian ’ s weekend events at the South Coast Theater are ticketed and require a reservation . For more details on Rivian South Coast Theater events and programming , visit https :// rivian . com / spaces / laguna . Regular business hours are from 10 a . m . to 7 p . m . Monday through Saturday and 10 a . m . to 6 p . m . on Sunday .
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