Magazine / May 2018 9
time and money in connecting with consumers on messaging platforms. Artificial intelligence, voice assistants and, chatbots will enable brands to offer personalized shopping experiences on messaging platforms like Messenger, WhatsApp, and Kik.
Twitter has failed to grow followers significantly in 2017. In fact, LinkedIn, Facebook, and Instagram all have more social media followers. This year, Twitter also lost access to streaming NFL games (Amazon won the rights). In 2018, it is likely that Twitter leadership will aim to rethink how the platform operates. Possible changes to Twitter include selling the company to private investors, changing the platform to include some subscription element and/or revamping Twitter advertising options, which have fallen behind other platforms. While still viable for some marketing purposes, it’s advisable that prospective clients utilize the other, quickly expanding forms of social media.
We take marketing very seriously here at LCMS. We have a system that has provided positive results on a consistent basis for years. I’ll refrain from giving away all of our secrets. But, if you want to see your business expand and your customer base grow, we have the tools. Check in later this week for information on how email campaigns can bring in additional income, as well as proactively keeping customers satisfied.