BY: John Perry
Lawncology® was a term that I had in my head for quite some time. For the last 13 years, I have been looking at lawns and landscapes from an upside-down view. My motto for diagnosis and treatment for many of the ailments facing the lawn care industry is “As below, so above.” Allow me to explain- we’ve all battled with weeds, fungus, hydrophobic soils, insect infestation and so forth and usually we take the method of “shoot first, ask questions later.” I believe that this has hindered the very simple task of actually fixing issues because we typically just cover them up and wait for it to magically get better. Over the years, I have seen some amazing things happen with the extended use of our Bio Green® and Greene County Fertilizer products; weed pressure is lessened, soil is looser, water is flowing properly through the structure, insect and fungus pressure is reduced.
Now, notice I said, “reduced”, I have yet to develop a “Magic Bullet” for all ailments affecting plant and soil life. If I do, I will be writing articles like this from Tahiti. Reduction is the key, because it becomes manageable. With the correct amount of nutrient supplementation, all things become possible. At a certain point, the soil will truly take over the operation and maintenance of the plants. We just then need to slow down senescence. This is where I believe that Bio Green® and Greene County Fertilizer productstruly make a difference in our industry. Most ailments and issues happen with aging with humans and with plant life. One of the things we do in our program is slow down the aging process with a good dose of micronutrients and hormones and soil food.
The breakout product for 2017 has been our N-Ext RGS™ specialty product it has been gaining a tremendous amount of “buzz” in the industry nationwide. I think that the best direction here is to explain how and why it came to be, the methods that are being used, the benefits that customers are seeing, and lastly on the ways this can fit into a fertility program.
2. Use happy customer referrals, I have seen it grow business by up to 50% depending on size, and word of mouth is the best advertising. This is a way to almost always GUARANTEE a quality deal!
3. Set reasonable expectations for yourself and your budget. Do not think just because you spend a bit you will have a million new customers, this is a campaign and it will need a few seasons to be tweaked to perfection. If you constantly make crazy changes your results will be all over the board.
4.. Keep proper analytics and tracking information so you know what channels are working for you, and which are not! This is key!
If you follow these steps you will be well on your way to getting past your bad marketing experience! Keep focused and pushing forward!
The Art of Lawncology wrong...