Magazine / May, 2017 23
When it comes to lawn care marketing in 2017 your website is essential! Your website is where about 65% of your customers will find you in modern day. As well it is where you have a chance to shine for your business! If used properly your website can be your best asset in your lawn care marketing efforts! Believe it or not consumers will spend an anticipated $321 Billion on home services online in 2017. As a business owner this should be a huge sign! using your website right can greatly benefit you!
What if I do not have a lawn care website?
If your business does not have a website, be sure you invest in one. 75% of lawn care business who have websites have created a new revenue stream just from having a website. If you do not have one your business could be missing out big time! Having a website is very important!
How do I know if my website is put together right?
If you are not sure if your website is working properly there are a few ways to solve this issue. We offer a FREE website grader and so do many companies. Get a website review done by a professional company to ensure you are meeting all of your customers needs online! Having a true professional oversee you website is a good idea as well because even if your great they may find things you have missed.
What should I use a blog for?
We always hear about blogging, but some of us just are not sure what blogging is. Well in a simplified version, blogging is a way to communicate with your customers and educate potential consumers to enter your marketing funnel,We as consumers use Google, Bing, or Yahoo to find solutions to our problem right? If we have a hole in our wall rather than spend $500.00 for a repair man, we often look for the resolution ourselves. Well there has to be a way to get in front of that audience. By blogging we are helping to answer questions and concerns and we are building trust with the consumer reading our post. This in its own rite is a tool in lawn care marketing that can really help develop our contact list and customer base.
I've had a website forever and it hasn't helped at all, why is that?
If you have had a website for quite a while with no results you must look into this and find out why. Often business pay generalized webdesign company's to build them a fancy company website and maybe a few landing pages. But if this is not up kept and cared for properly you will surely fail. A website is more than just another tool you can buy and let work for you. You actually have to put some effort into it! Changing content regularly and developing new blogs and content,a s well as pages will greatly help your SEO. Search engine optimization is essential to help your site rank better and if no one is keeping your site running, then its a waist. Not utilizing your website is like not utilizing a ride on mower on a 1 acre plot it makes no seance.
Why is my website design import?
When you are focused on your lawn care marketing it is essential to have a quality website design. If you website is designed well and can impress a consumer you will have a much better chance of converting that consumer into a sale. You need things to flow and look good for consumers and SEO purposes. Also be sure your design is easy to understand and easily view-able with nice colors and content. This will ensure a higher likelihood of closing consumers as well!
As you move forward with your lawn care marketing be sure to keep this in mind. If you do not have a website be sure to get one and take care of the key points to help you and your team grow your business! This is essential to you and your team!
Why is my website important to my Lawn Care Marketing?