Magazine / August, 2017 11
Lot size is essential as a business owner so we know exactly what supplies we will need, and how to care for the lawn. As a lawn care business owner your pricing is usually based off of lot size. This means when our sales team members undersized lots we essentially are loosing money. It Really does not matter if you have 500 customers or 5000, underpricing can kill your business. Say
your application price is $49.00 on a 3000 SqFt lawn. Now imagine you have 500 under priced accounts that are sold at $41.00 an application. Right their you have lost $28,000 for the season.
With under pricing being a key issue you must focus on lot sizing on a weekly basics. If you keep report and cease these actions you will see a guaranteed increase in your CPS - Cost Per Sale.
Why does lot size Matter? matter?