Lawless Entertainment July 2016 | Page 8

“You have to be able to look yourself in the eyes in the mirror, you know, and know that you're a good person.” McMahon: The number one quality is charisma. You have to be able to connect with the audience. That is that magic "it" factor that designates a star from someone who is just never going to be a star. You can't teach charisma. You can draw it out of people if it's there and they haven't quite figured out how to utilize it yet, but it's just one of those things, that's why they call it the "X factor". O'Reilly: Beyond charisma, you need to be seriously athletic. and reach across so many different platforms, it's not only a privilege to give back in those ways, but I think it's a responsibility as well. Use your powers for good, to use an old superhero analogy. O'Reilly: If I, overnight, wanted to change my career and quit this journalism lark and become a WWE wrestler, what would I need to do? (WE Chief Brand Officer Stephanie McMahon (L) and husband/WWE Wrestler Triple H attend the 'Scooby Doo! WrestleMania Mystery' New York Premiere at Tribeca Cinemas on March 22, 2014 in New York City. Mike Coppola/Getty Images) McMahon: You would need to try out. We do have tryouts, we hold them at the Performance Center, which is based in Orlando, Florida. This was really my husband's creation, the Performance Center, because he himself is one of our biggest stars and he looked at our performance centers and opportunity and said: "If I were just starting off, what were the things that I would need to be successful?" He really has created an elite team of trainers, there is a medical staff there, we have a partnership with Joe DeFranco for his strength and conditioning program, so we have certified trainers under that program. We are also training commentators, we are training editors, we have a whole digital crew there as well as a television production crew, so it really is the epicenter of learning all of these different facets. We then also have a partnership with Full Sail University, which is a for-profit university in Orlando, to shoot a show for our network called NXT, which started off as our developmental property and has now become a global brand in and of itself, utilizing only social media to promote its live event tours that sell out. McMahon: You have to be very healthy. It's not that you have to have a particular body type but you need to be healthy because you have to be able to sustain the lifestyle. When you consider that we are live for 52 weeks a year, there is no off-season so you need to be in the best shape you possibly can physically and mentally in order to maintain that schedule, as well as the physicality and the athleticism in the ring. You have to be an athlete and you have to be able to speak well — a lot of what we do is conveying character. While they are not necessarily actors, per se, you are playing a role and you do need to get the audience to invest in you, to want to relate in you, to care to see if you win or lose. That's the magic model, if you don't care about the match, you're not invested in it, why would you watch? You need to care about these performers to want to see them win or lose. So you have to be articulate. O'Reilly: Over the years, your husband aside, perhaps, who has been your favorite superstar? McMahon: My favorite superstar of all time is my friend Andre the Giant. I grew up with Andre, he was always my friend and I think he taught me a long time ago, regardless of how people judge you for what you look like, you need to be true to yourself. My father has this expression that you have to be able to look yourself in the eyes in the mirror, you know, and know that you're a good person. If that's true and you feel good about yourself then that's all that matters no matter what other people's perceptions are. O'Reilly: What are the best qualities of your superstars? What are the qualities you look out for in these tryouts? Lawless Entertainment Magazine – www.llemag.com Page | 8