Law of Attraction Magazine February, 2016 | Page 10

What I learned from my clients surprised me
and it changed my perception of our
association, particularly what they sought from
our relationship. No longer did they want a
lifestyle coach, now they sought a
diet/ exercise/ fitness trainer? as if beating up
their bodies with starvation diets and extreme
exercise would solve all their issues!
Whoa! As a professional trainer ?I had been
there, done that? with my clients. When they
followed the program, their short term goals
were met. However, the traditional formula of
diet and exercise was not a permanent solution
for any of them. Something was missing. My
coaching education and experience broadened
my approach to
satisfying my clients
wants and needs for
the long term. Diet,
fitness, trainer fit the
younger me, the
modern me had
broadened my
abilities to include
the entire client and
where she fit in her
world today and where she wanted to be
tomorrow. Apparently since the rise of social
media, and the corresponding increase in
pressure to present a ?perfect? image, these
women wanted an instant fix to what they
perceived as their body?s imperfections. It was
no longer about their lives; it became all about
their image! My clients had apparently severed
any connection with their bodies and/ or body
parts!

my Linked in image? or do I need to see a
surgeon?!?
?Thank God, Facebook uses a head shot! I?ve
always been told I have such a pretty face? .and
no one needs to see my size 24 stretch pants? ?
Corporate Wake Up Call!
The Dove survey statistics were profoundly
disturbing, but no longer surprising.

As a result of that 2004 worldwide study,
Dove? ,the company whose business is beauty,
created a campaign emphasizing acceptance of
real women in real bodies. http:/ / www.dove.us.
Their mission was to expand the definition of
beauty to include
realistic shapes, sizes,
and ages as seen in
the visual images that
accompanied the
campaign. 5 years
later, in 2011, Dove®
released the findings
of its largest global
study to date on
women?s relationship
with beauty? The Real
Truth About Beauty: Revisited. At that time, 4%
of women around t he worl d considered
t hemsel ves beaut if ul . Although doubling the
percentage in five short years is moving in a
positive direction, yet was not acceptable to the
company who apparently ?gets it? that women?s
self-esteem goes beyond their unique physical
shape, so they renewed their efforts in a Choose
Beauty Campaign. As recently as 2015, a
statement from Jennifer Bremner, Dove?s
Comments, such as: ?My thighs have relocated Director of Marketing, was published in US
BEHIND my knees! Give me an exercise to defy Magazine, ?Dove Choose Beautiful urges women
to embrace this personal choice, because when
gravity? ?
we do, it unlocks happiness and confidence that
?Can my double chin be photo-shopped out of
(positively) impacts women?s self-esteem.?
Page 10 - February, 2016