Latitude 33 Magazine | Fall 2022 Digital_Magazine_LAT33_4.22 | Page 16

HERE COMES THE SHADE
BUZZ

HERE COMES THE SHADE

Since inception in 2017 , Business & Pleasure Co . has evolved into a summer staple in many countries and beaches around the world . With beach as their identity , in 2021 , the Australian-born , California-based brand of custom umbrellas and beach-inspired furniture , linens and accessories launched their flagship U . S . store in Laguna Beach . The beach also inspires the company ’ s dedication to functionality , as their umbrellas are SPF-rated , towels are super absorbent , and chairs are comfortable enough to sit in all day long . For those who love all things high quality vintage , Business & Pleasure Co ’ s 100 % cotton white Beach Blanket has a hole in the center for the Umbrella and the Tommy Chair , designed to bring all the style and comfort you could want to the beach on your back with five positions , a large back zip pocket , armrests and soft touch outdoor canvas sling all folds up into a back pack ; towel , $ 119 ; umbrella , $ 199 ; chair , $ 299 ; businessandpleasureco . com .
16 FALL / WINTER 2022 / 23 | LATITUDE33MAGAZINE . COM