Florida’s Latino Business Leaders
and accepted that we were not meant to be.
Latin Times:
Tell us about your
professional
journey,
when
did
you first get started in business?
Martha Viveros: I started real estate when I
bought my first property at 19. Enjoyed the
process so I interned and later started working for Coldwell banker as a receptionist to
a few months later getting my real estate license. I did very well at a young age; at 21 I
grossed 120,000! I did so well my husband
and partner at the time decided to join me.
We opened our own brokerage firm V & V
Real Estate. We expanded; grew rapidly survived the recession and managed close to
250 properties of investors and their real estate portfolios and grossed in its last year of
boom close to 3.5 million in revenue gross.
Latin Times: 2014 was a game changer
year for you, you got divorced, closed the
company you shared with your ex-husband, and started a new company, tell us
about what were your biggest challenges of
the year, and how did you deal with them?
Martha Viveros: Wow… that will be a year
never to forget. I think my biggest challenges were facing reality of closing down
a business. Closing down a failing business
after 8 years of hard work and reaching
the top and making a shift of a long term
marriage of 9 years and sharing together 12
years of our lives to being single was very
rough on me. To be honest if it wasn’t for
my family and close friends who supported me and God’s angels that came along
the way I would not have survived. There
were times all I did was cry and shut myself
to the world. Growing up I went through
many challenges however these were ones
I never thought I would face in my life and
wasn’t prepared to deal with them. Frankly
at times when dealing with a failing business you don’t know what to do with each
situation. I am very fortunate to say that my
x husband/partner and I have a wonderful/
true friendship and actually collaborate together in many business transactions. We
realized we cared for each other deeply
20
Latin Times Magazine
Latin Times:
Tell us about your
new
venture,
and
company.
Martha Viveros: MV Real Estate LLC
is me coming back into retail Real Estate;
just like when I started. I love it!! There is
a passion and a drive for it. It’s totally me;
from the office location to the alliances I
have created it; to my new website; to my
fan page; to its look and feel! It’s small we
just opened but however we have many
promising opportunities and of course my
experience of the good and bad are slowly
shaping it to a successful venture. We have a
great following, a very unique website, and
of course the support of many key important bay area leaders and previous clients.
Latin Times: Tell us – who is La Diva,
and how you have evolved from wife and
partner, to a single Latina entrepreneur.
Martha Viveros: La Diva- I invented her!
She came actually out of a meeting I was
invited to. I thought I should have never
been invited to that meeting; however God
has you in places for specific reasons. They
teach in marketing that you must have a
brand and she is my brand. She is the Latina real estate cartoon that is a fashionista,
loves her Golden Retriever- Louis Vuitton,
her business, and she has a quirkiness and
funny side to her; she is not ashamed of
being a goofball. I think people embrace
and relate to her in many ways. She has a
warm smile and that is said to be something that people compliment in me or my
signature trademark. She is down to earth
and very smart too – why she wears her
glasses. Lol. I have evolved from wife and
partner to single Latina woman entrepreneur that lives and breathes her business
but when tired yearns for the affection of
her dog at home and just sitting at home
in PJ’s and maybe cooking with her close
friends. When looking for love I turn to
my family outside of town in Orlando, NY,
Seattle, and Cali Colombia. Yes I still believe in love and hope to one day find my
soulmate and create a family. Evolving to a
single woman has not been easy after such
a long term relationship and marrying so
young. To my young single girls out there
listen to mom’s advice when dating.
www.Latin-Times.com
Latin Times: Who is a hero/role model
that you admire (Living or deceased) and
why do you admire them?
Martha Viveros: I say this time and time
again. My hero is my mom and since little
it has not changed. I think that is where I
grab my courage to continue on with life.
When you gain much and then lose all
including your marriage; you think life is
over. You want to just surrender to life. Not
come out of the shell. When you see so
much harm people do to you; their greed
and maliciousness, envy, and jealousy you
tend to forget the good of life. My mom
went through many challenges. Growing
up with her made me learn how she coped
with them and still smiled and still grew
up to earn a living for her two kids.
Martha I. Viveros
5010 W. Carmen St. Suite 2290
Tampa, FL 33609
P: 813-385-7574
F: 813-769-3917
D: 347-850-7731
www.ladivaofrealestate.com
Abraza el calor de tu cultura!