Hillsborough County Property Appraiser
U . S . Latino News Bites
U . S . Hispanics :
An Unstoppable Evolution
Culturati Releases Results For Two-Year Segmentation Tracking Study
Bob Henriquez ,
Hillsborough County Property Appraiser
Please tell us a little bit about yourself and your history in Tampa , and politics ? I am a fifth-generation resident of Tampa and a graduate of Princeton University ; I have worked in both the public and private sectors . I was a consultant for engineering and planning firms and was a government affairs coordinator for the Tampa Bay Builders Association . On the public side , I served four terms as a State Representative in the Florida Legislature and , later , headed up the Pinellas and Pasco counties division of the Department of Children and Families . In addition , I served two stints as head football coach at Tampa Catholic and twice led the Crusaders to the state title game .
What do you do for a living now ? I have the honor of serving as the countywide elected Hillsborough County Property Appraiser .
Tell us about your family ? I am married to my beautiful wife Carrie Henriquez , and we are the proud parents of our son , Drew and our two daughters , Elin and Emma .
What do you enjoy most about what you do ? I enjoy the ability to help others . I have a lifelong passion for public service and have been blessed to be able to give back in both my private and public life .
How do you handle obstacles ? The first thing is that I don ’ t consider an obstacle in the traditional sense ; obstacles are nothing more than opportunities veiled in a cloud of uncertainty . A true test of leadership is facing difficulties with resolve , intelligence and a steady hand . I always attempt to create a solution that is a win / win for all parties concerned .
Who is your hero or role model , and why ? I have been blessed to have so many positive influences on my life . My greatest role models are my parents . My father was my rock and showed me the value of hard work , how to be a great father and how important it is to treat people with respect . My mother was the glue that held our loving family together . She taught me kindness , compassion and to dream big . She also taught me to cook with love .
U . S . Hispanic segment evolution projections through 2030
In 2011 the Culturati U . S . Hispanic Segmentation Model proved that acculturation is non-linear and the start / end points are not definitive . However , along with its eminent growth , the U . S . Hispanic population continues to evolve and defend its core values . Therefore , it is imperative for marketers to be one step ahead of this evolution to ensure that their U . S . Hispanic strategy is reflective of today ' s Hispanic consumer .
To help marketers stay ahead of these changes , Culturati conducted a longitudinal study that presents the why ' s behind the shifts that have shaped this market in the past two years and that will continue to form this population in the years to come . The results are aligned with 2011 predictions . The study confirmed that U . S . Hispanic identity is multidimensional . It does not follow a linear path and it is shaped by a continuous transformation where profound shifts in cultural identity occur as Hispanics forward or retro acculturate .
Through forward and retro acculturation , continued Hispanic population growth , and increasing rate of U . S . Hispanic births , Culturati projects that in the next decade the influential bicultural Savvy Blender segment will become larger ( 37 %) compared to the other segments . This marks the importance of understanding Hispanic acculturation , its evolution and future implications as Hispanics continue to assert their Hispanic-American identity . Furthermore , the Latinista ( Culturally Hispanic ) segment remains very
This Issue of Latin Times Magazine is sponsored by important , although it will slowly shrink while the Heritage Keeper ( Bicultural ) and Ameri-Fan ( Culturally American ) segments will remain stable . The following illustration shows the dimension of the Culturati Segments , which are currently leveraged by Fortune500 companies for primary research and syndicated data through Nielsen-Culturati Homescan Panel .
The results show that the Hispanic Identity journey consists of three distinct cultural states : Deliberate Hispanic Dominant Culture , Natural State of Biculturalism , and Deliberate American Dominant Culture . These states are driven by conscious and subconscious forces that shape an individual ’ s cultural mindset and value system and occur at each person ’ s own pace ; however , the journey is not necessarily sequential nor do Hispanics eventually travel through all three states . The Hispanic identity journey is unique to each individual and is often interrupted and modified by internal and external factors . Life decisions and unexpected events or changes in lifestyle can send an individual to another state , causing them to forward or retro acculturate .
The 2013-2015 longitudinal study ( N = 400 ) was followed by in-depth qualitative interviews . The full report : “ U . S . HISPANICS : AN UNSTOPPA- BLE EVOLUTION ”© 2016 is now available . Contact Marissa Romero-Martin at Culturati : Marissa . Romero @ CulturatiResearch . com
For Bilingual Hispanic Families , New College Search Tools Shine A Light On Financial Aid
College Abacus , a free online tool that helps families easily comparison shop for affordable college options , today announced the release of two first-of-theirkind Spanish-language college search tools : College Ábaco , and its Pell Grant-specific partner tool , Pell Ábaco . These free online resources make it possible for bilingual Hispanic families to navigate the often complex financial aid process in Spanish , allowing them to calculate and compare their personalized financial aid estimates across 5,600 U . S . colleges in a fully translated format . Abigail Seldin , College Abacus co-founder and vice president of Innovation & Product Management at ECMC Group , unveiled the tools today at the sixth annual Clinton Global Initiative ( CGI ) America meeting in Atlanta , GA . Of the roughly 17.9 million Hispanic children in the U . S ., many come from Spanish speaking families . In fact , the Pew Research Center reports that nearly three-in-four Hispanics over the age of five speak Spanish at home .
College Ábaco and Pell Ábaco were designed to address the language barriers many bilingual families face when evaluating their college options , as well as the tuition " sticker shock " many first generation and minority students experience when considering higher education . In one recent survey of young Latinos who chose not to attend college , nearly three-quarters attributed their decision to financial concerns .
More info : https :// collegeabacus . org / about
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