Hillsborough County Property Appraiser
U. S. Latino News Bites
U. S. Hispanics:
An Unstoppable Evolution
Culturati Releases Results For Two-Year Segmentation Tracking Study
Bob Henriquez,
Hillsborough County Property Appraiser
Please tell us a little bit about yourself and your history in Tampa, and politics? I am a fifth-generation resident of Tampa and a graduate of Princeton University; I have worked in both the public and private sectors. I was a consultant for engineering and planning firms and was a government affairs coordinator for the Tampa Bay Builders Association. On the public side, I served four terms as a State Representative in the Florida Legislature and, later, headed up the Pinellas and Pasco counties division of the Department of Children and Families. In addition, I served two stints as head football coach at Tampa Catholic and twice led the Crusaders to the state title game.
What do you do for a living now? I have the honor of serving as the countywide elected Hillsborough County Property Appraiser.
Tell us about your family? I am married to my beautiful wife Carrie Henriquez, and we are the proud parents of our son, Drew and our two daughters, Elin and Emma.
What do you enjoy most about what you do? I enjoy the ability to help others. I have a lifelong passion for public service and have been blessed to be able to give back in both my private and public life.
How do you handle obstacles? The first thing is that I don’ t consider an obstacle in the traditional sense; obstacles are nothing more than opportunities veiled in a cloud of uncertainty. A true test of leadership is facing difficulties with resolve, intelligence and a steady hand. I always attempt to create a solution that is a win / win for all parties concerned.
Who is your hero or role model, and why? I have been blessed to have so many positive influences on my life. My greatest role models are my parents. My father was my rock and showed me the value of hard work, how to be a great father and how important it is to treat people with respect. My mother was the glue that held our loving family together. She taught me kindness, compassion and to dream big. She also taught me to cook with love.
U. S. Hispanic segment evolution projections through 2030
In 2011 the Culturati U. S. Hispanic Segmentation Model proved that acculturation is non-linear and the start / end points are not definitive. However, along with its eminent growth, the U. S. Hispanic population continues to evolve and defend its core values. Therefore, it is imperative for marketers to be one step ahead of this evolution to ensure that their U. S. Hispanic strategy is reflective of today ' s Hispanic consumer.
To help marketers stay ahead of these changes, Culturati conducted a longitudinal study that presents the why ' s behind the shifts that have shaped this market in the past two years and that will continue to form this population in the years to come. The results are aligned with 2011 predictions. The study confirmed that U. S. Hispanic identity is multidimensional. It does not follow a linear path and it is shaped by a continuous transformation where profound shifts in cultural identity occur as Hispanics forward or retro acculturate.
Through forward and retro acculturation, continued Hispanic population growth, and increasing rate of U. S. Hispanic births, Culturati projects that in the next decade the influential bicultural Savvy Blender segment will become larger( 37 %) compared to the other segments. This marks the importance of understanding Hispanic acculturation, its evolution and future implications as Hispanics continue to assert their Hispanic-American identity. Furthermore, the Latinista( Culturally Hispanic) segment remains very
This Issue of Latin Times Magazine is sponsored by important, although it will slowly shrink while the Heritage Keeper( Bicultural) and Ameri-Fan( Culturally American) segments will remain stable. The following illustration shows the dimension of the Culturati Segments, which are currently leveraged by Fortune500 companies for primary research and syndicated data through Nielsen-Culturati Homescan Panel.
The results show that the Hispanic Identity journey consists of three distinct cultural states: Deliberate Hispanic Dominant Culture, Natural State of Biculturalism, and Deliberate American Dominant Culture. These states are driven by conscious and subconscious forces that shape an individual’ s cultural mindset and value system and occur at each person’ s own pace; however, the journey is not necessarily sequential nor do Hispanics eventually travel through all three states. The Hispanic identity journey is unique to each individual and is often interrupted and modified by internal and external factors. Life decisions and unexpected events or changes in lifestyle can send an individual to another state, causing them to forward or retro acculturate.
The 2013-2015 longitudinal study( N = 400) was followed by in-depth qualitative interviews. The full report:“ U. S. HISPANICS: AN UNSTOPPA- BLE EVOLUTION”© 2016 is now available. Contact Marissa Romero-Martin at Culturati: Marissa. Romero @ CulturatiResearch. com
For Bilingual Hispanic Families, New College Search Tools Shine A Light On Financial Aid
College Abacus, a free online tool that helps families easily comparison shop for affordable college options, today announced the release of two first-of-theirkind Spanish-language college search tools: College Ábaco, and its Pell Grant-specific partner tool, Pell Ábaco. These free online resources make it possible for bilingual Hispanic families to navigate the often complex financial aid process in Spanish, allowing them to calculate and compare their personalized financial aid estimates across 5,600 U. S. colleges in a fully translated format. Abigail Seldin, College Abacus co-founder and vice president of Innovation & Product Management at ECMC Group, unveiled the tools today at the sixth annual Clinton Global Initiative( CGI) America meeting in Atlanta, GA. Of the roughly 17.9 million Hispanic children in the U. S., many come from Spanish speaking families. In fact, the Pew Research Center reports that nearly three-in-four Hispanics over the age of five speak Spanish at home.
College Ábaco and Pell Ábaco were designed to address the language barriers many bilingual families face when evaluating their college options, as well as the tuition " sticker shock " many first generation and minority students experience when considering higher education. In one recent survey of young Latinos who chose not to attend college, nearly three-quarters attributed their decision to financial concerns.
More info: https:// collegeabacus. org / about
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