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INTELLIGENT OFFICE … YOUR OFFICE , YOUR WAY !
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Barking dogs , screaming kids , a blaring television — these are the sounds you don ’ t want a client to hear when you run your business from home .
¿ Y ahora que ? Now What ?
Marketing tips for today ’ s business Entrepreneur . How effective is your “ own ” Marketing Plan
1
Ambition comes before the fall . Many small businesses make the mistake of jumping into too many marketing and advertising initiatives but fail to plan according to their resources . So what they end up doing is , NOT following through the original plan on each one . You are much better off if you do fewer things , but do them more frequently and well thought out ; thus creating integrity in your advertising methods .
2
Don ’ t forget your Current market . Of course you want to attract new customers utilizing by your new marketing strategies . Don ’ t be tempted to forget your current customers which are the VIP ’ s of your company ’ s success . Make sure your marketing mix gives them the same attention and a shared budget .
3
MIX it up ! You can be adamant of only using one channel for marketing such as , word of mouth , direct mail , e-newsletters , e-blasts , printed media or an interactive Website . You should really reconsider to deliver your message through a variety of media . The term “ marketing mix ” is not just a winsome name . By planning a more diverse campaign , you increase your reach to your specific target and cause a better impression .
4
Let the Pro ’ s handle your marketing and media plan . Knowledge is power . That is , power for increasing your bottom line . You might be an expert in your business , but do you really want to guess and take a chance at what you think will work as an effective marketing and Ad campaign ?
When you own a business , you can ’ t afford to look unprofessional — and you may not need or want to spend thousands in rent or a mortgage , office supplies , a receptionist ’ s salary and other expenses that accumulate with a traditional office space . So many businesses rely on communicating mainly by phone or e-mail — things that don ’ t require being in an office .
That ’ s where Intelligent Office , a virtual office , comes in . You can work from anywhere — the golf course , your car or at home — and for a fraction of the cost of a traditional office , its impressive Tampa facility will serve as your office base . When a client calls your business number , a trained receptionist will answer the phone with the greeting you request , and then transfer the call to you or text you with the message . Wherever you are , it ’ s just as if you ’ re in the office as the call is screened , announced and connected to you . The company offers a temporary and virtual workplace with all the amenities — fully equipped
This diverse group of Business Professionals will meet twice a month to exchange ideas and referrals with other local business professionals . The “ Brunch ” meeting will be held on the 3rd Tuesday of the month between the hours of 9:30 AM – 11:00 AM , @ The Original Brunchery @ 3611 W . Hillsborough Ave in Tampa . Informal networking begins at 9:15 AM . Brunch is served at the low cost of $ 10.00 all inclusive .
offices , conference rooms , copiers , high speed internet and office supplies . Whether you need a permanent remote receptionist , or an office for an hour , a month or a year , Intelligent Office has a plan to fit your business needs . From attorneys to real estate agents , hundreds of businesses in the Bay area are taking advantage of this service . It ’ s not just about saving money , says sales coordinator , Karen Gillman . It ’ s about living a great lifestyle . So work from anywhere , or take that vacation , and feel secure that your business will be taken care of — calls answered , messages taken , mail delivered — by your professional staff at Intelligent Office .
For more information , please visit : www . intelligentOffice . com
The “ BrunchMasters ”
The networking social will take place on the 1st . Friday of month at Mirage Restaurant and Lounge @ 3605 W . Hillsborough Ave in Tampa , FL . Present at the first meeting were the following : Jackie Rojas – Quinones , Hig Rodriguez Dillinger , Al Frederick , Jolie Gonzalez , Teresa De La Torre , Leo Alvarez , Dr . Sybil Johnson , Sylvia Alvarez , Wanda DeLaRosa and Blanca Madrid .
¿ Y ahora que ? – Now what ? It is so easy to spend your hard earned marketing and advertising budget doing the wrong things . An effective marketing plan can bring you closer to your goals and you will see the return on your investment a lot sooner . Seek advice .
Neysa Rodriguez-Battistini VP and Marketing Specialist Hands In Motion Music Production & AD Media www . handsinmotionmusic . com
14 LATIN TIMES MAGAZINE | February - april 2008