Latest Water Technologies of Abengoa Water - GineersNow GineersNow Engineering Magazine Issue No. 022, Abe | Page 16

In The Bathroom
with Frank Richter
200 years of Duravit, Duravit’s DNA
and the bathroom of the future
200 years of Duravit. What does Duravit stand
for today?
Early on in the company”s history, Duravit
started out as a ceramics specialist, before
going on to become a manufacturer of
sanitaryware products. Today, Duravit AG is a
leading international manufacturer of designer
bathrooms. Duravit has carefully managed its
brand, which is synonymous with holistically
designed bathrooms. In fact, we see ourselves
as interior designers for bathrooms as living
areas, and have ourselves played a key role in
establishing the new significance of bathrooms
over the past 30 years. In the late 1980s, Duravit
worked with Dieter Sieger to present its first
designer series for the bathroom. Yet Giamo
was only the beginning, and the first complete
designer bathroom, created with Philippe
Starck, revolutionised the sanitary industry
when it was launched in 1994. Today, numerous
internationally renowned designers are working
for Duravit. A brand new addition for 2017:
Cecilie Manz.
Does Duravit have its own unmistakable
DNA?
Our aspiration is to make designer bathrooms
come alive. This is guaranteed by highest
quality, original design and comfort-enhancing
technology. This brand essence defines our
DNA worldwide, and it distinguishes everything
we do. For us, the bathroom of the future
is the ideal combination of these three core
competencies, and in order to continuously
advance our expertise in these areas, our
product management works closely with
research and development departments both
inside the company and externally, as well as
with our designers.
What is it that accounts for Duravit’s quality?
Duravit is universally recognised for its long