understand customers buying behavior, thus vastly gaining competitive edge over their counterparts. However, increase
in the number of local manufacturers and large-scale production, thereby increasing competitiveness are expected to
limit market progress to a certain extent.
Commonly, footwear industry majorly consists of men, women, and children’s shoes. The footwear industry also include
various types of outdoor and indoor shoes that are produced with the help of materials such as leather, plastic, and
rubber. The athletic footwear is considered as one of the fastest growing segment in the footwear market with substantial
revenue generation in the last couple of years. Rising adoption of athletic footwear during sports activities in order to
avert injuries to leg muscle, knee pain, hip pain, and back pain, is leading to substantial purchase of athletic footwear in
North America and Asia Pacifica market. Presence of numerous e-commerce websites, supermarkets, hypermarkets,
local retail stores, shoe stores, independent textile retailers, and departmental stores are expected to boost overall market
performance in the upcoming years.
Additionally, lowering cost of the athletic footwear in Asia-Pacific market is expected to augment market demand in
near future. The recent development of innovative manufacturing technology that is increasingly adopted by industry
players, has led to production of high performing and comfortable sports shoes. For example, advent of a forged mesh
technology, that allows development of a single layer shoe with a ribbed pattern on the upper portion with help of
ARAMIS, which is a motion capture technology, has gained a lot of appreciation and demand from North America and
European region. Increasing demand form sports such as soccer, baseball, basketball, American-football, hockey, tennis,
cricket and badminton is expected to boost the growth of sports shoes market segment.
The footwear industry is divided by region as North America, Europe, Asia-Pacific, Latin America and Africa. North
America has shown major growth in recent years owing to the rise in the implementation of latest technologies in the
manufacturing of footwear and existence of well-established manufacturing infrastructure. Asia-Pacific region is
predicted to hold major market share in the footwear market with massive growth in forecast period. Countries such as
India, China and Singapore are leading the Asia-Pacific market with increasing per capita income, growing penetration
of e-commerce websites, and significant investment by leading industry players considering potential growth
opportunities in the region.
The key players in the footwear market are Adidas Co., Nike Incorporations, New Balance Incorporations, Puma Group,
Asics Co., Bata Ltd., Deichmann SE, Skechers Incorporations, VF Co., W.L. Gore & Associates Inc., Fila
Incorporations, Under Armour, Incorporations, Lotto Sport Italia S.p.A., The Aldo Group Inc., Reebok International,
Saucony Co., Skechers Incorporations, and Woodland Worldwide.
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Market Segment:
The market information includes the total market size for footwear as well as the market size and trends for the
following kinds of products:
• Boots of rubber or plastic