LatAm_latam 09/07/2014 15:56 Page 11
overtake it in 2015. The
number of primary DTT
homes will rocket from 4.3m
at the end of 2010 (3%
penetration) to 27.1m in 2014
(18%) and onto 71.1m by 2020
(42.7%).
There are signs that the
economic boom may be
faltering. The predicted
economic slowdown in China
has had an adverse knock-on
effect for exports in Latin
America, especially in
countries such as Argentina.
US sanctions have hit
Venezuela. The positives are
that Brazil is hosting both the
World Cup (2014) and the
Summer Olympics (2016),
which will boost infrastructure
build-out. Brazil, Mexico and
Argentina dominate the
region. Brazil alone will add
37m digital TV households
between 2013 and 2020, with
Mexico contributing an extra
15m and Argentina nearly 7m
more. Digital TV households
will also increase rapidly in
the other 16 countries covered
Insider's View
Rohit Mehra, VP
Americas, Conax,
shares his
thoughts on the
LatAm market.
l Business has been very
strong in Latin America for
Conax, over the last several
years. Conax continues to
take significant market share
on cable and Satellite in the
region and has sold over 10
million security clients. Conax
serves almost all types of payTV operations - Cable,
Satellite, MMDS, DVB T2,
IPTV, OTT in the regions of
Mexico, Caribbean’s, Central
America and South America.
l One of the key strengths
that Conax now has over
most of our LatAm
competitors is the experience
16 LATAM Briefing
in this report – collectively
adding 34m digital homes
between 2013 and 2020.
Pay TV penetration will
rise, but not as dramatically as
digital TV penetration. Overall
pay TV penetration will reach
53% by 2020, up from 41% at
end-2013 and 29% at end2010. This means 28m more
pay TV homes between 2013
and 2020, taking the total to
89m. Brazil will provide 11.6m
of these additions and Mexico
6.4m. Puerto Rico will record
84% pay TV penetration by
2020, with five countries
above 70%. However, three
countries will be below 40%.
Pay TV revenues in Latin
America will be $4.5 billion
higher in 2020 ($24.7 billion
total) than in 2013. Satellite
TV will continue to be the
largest pay TV platform, with
revenues reaching $17.6
billion in 2020, up from $14.2
billion in 2013. Cable TV
revenues will be $6.1 billion in
2020, up from $4.8 billion in
2013.
of deploying pre-integrated
OTT, multiscreen solutions
with best of breed partners
for various sized operators.
l We have learned that this is
no 'walk in the park'. Every
solution includes
customisations at some level
for services such as VoD,
Catch-up TV, Network PVR
scalability, content rights
management, Meta data
adaptations etcetera. These
bespoke elements need to be
LatAm HD subs top 12m
T
he number of HD channels in Latin America has
seen constant growth over the past three years
boosting the total number of HD subscribers
across the region to 12.1m as of Q2 2013.
A new report published by Dataxis reveals that the seven
largest markets in the region – Argentina, Brazil, Chile,
Colombia, Mexico, Peru and Venezuela – together counted
11.06m HD subscribers as of Q2 2013, representing 91.6%
of the region’s total.
The report, Evolution of HD Channel Offerings in Latin
America, shows that Brazil accounted for 60.2% of total HD
customers, followed by Mexico, Argentina, Chile, Colombia,
Peru and Venezuela.
Furthermore, research by Dataxis identifies 164 HD
channels as of October 2013. Of the total, 124 channels
were distributed exclusively via pay-TV networks, while the
remaining 40 were domestic FTA HD channels also available
on pay-TV HD packages.
The report also shows there were 60 pay-TV operators
with an HD offer as of October 2013, led by Brazil (with 15
HD operators); Argentina (with 12), Mexico (10), Chile (10),
Venezuela (5), Colombia (4) and Peru (4).
Dataxis reports that Mexico has the highest average of
available HD channels, followed by Brazil, Colombia,
Argentina, Peru, Chile and Venezuela. Brazilian media group,
TV Globo, produces the highest number of HD channels,
followed by Time Warner, News Corp and DirecTV.
twinned with solid project
management, partner
management, solution fine
tuning, and at the same time
being able to meet Operator
demands for the
best user
experience at the
right time.
Operators need
'agile development
with quality
control'. Conax
now is able to offer
operators sound
consultancy
through our
experience and
help them take a
step by step approach to a
successful business
encompassing OTT and
multiscreen solutions.
l Conax will be announcing
some new products at ABTA
this year, one of them being a
highly cost-effective preintegrated Live TV solution
for tablets and mobile
devices; 'Conax Go Live',
which is based on HLS
streaming. This product has
been specially designed to
strengthen medium and small
sized operators with an 'off
the shelf' Live OTT solution.
This product will be
particularly interesting for the
many ISPs in the region who
are entering into the pay-TV
market and working with
Conax on securing their IPTV
platform.
l It is a challenging time for
pay-TV operators to find ways
to retain and grow their
subscriber base and adopt
new monetisation methods.
Under the Kudelski Group
umbrella, Conax customers
will gain additional
confidence from strong
security focus, integrated payTV ecosystems, solid regional
support and a partner
oriented solutions approach.