Research
share and in 2023 it will fall
to 29%. The Cable Modem
will be imposed as the option
with the highest volume
representing 43% of the
accesses, followed by the
Fiber Optic with 28%.
Mobile revenue
$63.6bn
Although the total installed
base of mobile lines is
decreasing in Latin America,
most of the key indicators such
as revenues, postpaid and 4G
of the market are progressing.
Fixed telephony
revenues to fall in
2022
By the end of 2016, there
were only 101.7m lines of
fixed telephony in Latin
America, representing almost
five million (5%) less than
those recorded in 2012.
However, the largest drop
was in revenues: in 2016,
fixed telephony accounted
for $15.5m which represents
48% less than in 2012.
Furthermore, Dataxis predicts
that fixed telephony revenues
in 2022 will fall to $10.4
subscribers.
For the first quarter
of 2018, América Móvil
remained the main pay-
TV group in Latin America
in terms of subscribers.
Although América Móvil held
19.2% of the subscribers, its
dominance has declined due
to the weight of Brazil in its
portfolio.
DirecTV, owned by AT & T,
was the second operator
measured for subscribers
but the largest in terms of
revenue. Televisa claimed
third with a good mass of
subscribers but a very
low ARPU.
SVoD OTT subs
18.2m
Dataxis research shows
that by the end 2017,
According to Dataxis,
the mobile installed base
is 685.7m, representing a
decrease of 0.5% since 2016
and the figures deduce a
penetration over population of
108.7%.
A clearest perspective about
the market evolution is given
by revenues which reached
$63.6 billion, an increase of
3.5% since 2016. Although it
pushed up the mobile monthly
ARPU, it is still very low
standing at $7.70.
On the other hand, the
postpaid clients are gaining
share and reached 26.7% of the
total lines. Moreover, 4G lines
also show a quick progress
and already totalised 33.7%
of the lines. América Móvil is
the leader of the market with
34.2% of the mobile lines,
followed by Telefónica with
27.3%.
20 LATAM Briefing
million.
On the other hand,
multi-service packages and
double-play and triple-play
competition by cable TV
MSOs has been a mitigating
factor in the fall of fixed
telephone lines. In 2016,
fixed telephony via cable TV
systems reached 14.4m lines,
representing 14.2% of the
market. According to Dataxis
research, in 2022, the current
cable TV operators will reach
20.1m telephone lines which
represents 21.3% of the total
market.
Q1 pay-TV subs 71.4m
At Q1 2018, pay TV in
Latin America reached
71.4m subscribers, which
represents a drop of around
0.1% compared to the end of
2017. Venezuela, Brazil and
Mexico were the markets that
recorded the highest loss of
Latin America reached
18.2m active paid
account subscribed to
a Video on Demand
OTT service (SVoD).
This means an annual
increase of 29.8%. Such
volume is equal to
25.2% of the total fixed
broadband accesses, which
indicates it has more room to
growth.
Netflix remains the leader
of the market and increased
its domain from 59% to 63%
accounts. Besides, Netflix
grew quicker than the
overall market as it jumped
39% for the same period and
Brazil represents its main
market. Clarovideo, from
América Móvil is positioned
at the second place with
almost 20% of the active
paid accounts and Mexico is
its main market.
Mexico remains the main
market for the segment
with 40.5% of the paid
accounts, whereas, Brazil is
the fastest growing market
in Latin America and is at
second place with 35.1% of
the paying subscribers. Both
market exhibits high levels
of competition with 20 and
26 competitors respectively
representing the presence,
and surveillance, of vertical
actors.
Fox, ESPN dominate
pay-TV sport
According to Dataxis’s
fidings, Fox Sports and ESPN
respectively reach a global
penetration of 34% and 31%
over the total number of TV
households in Latin America
for 2017.
In all the countries
studied, except in Brazil
and Venezuela, ESPN and
Fox Sports have the highest
penetration rates among
all sport Pay TV channels.
These rates are equivalent
to Pay TV penetration over
TV households, which means
that Fox Sports and ESPN are
available in the basic offers of
almost all Pay TV operators.
In Argentina, Chile, Mexico
and Uruguay, the penetration
over TV households is higher
than 60%.
On the other hand, Brazil
relies on local offer, free
to air and paying, (Esporte
Interativo and SportV) while
Venezuela relies on free to air
offer (Meridiano Televisión)
and the penetration levels
are, in both countries, much
higher than ESPN and Fox
Sports’ ones.
Fox Sports is part of Fox
Network Group and ESPN is
part of ESPN Inc, a subsidiary
representing 80% of the Walt
Disney Company.
Mobile operators in
set to become OTT TV
players
According to Dataxis
research, 34 mobile players
have already deployed OTT
as added value to their
clients. Moreover, some of
the operators are keen to
add third party platforms
to empower their offer,
similar to América Móvil and
Telefónica.
There are also 11 cases
of mobile networks only