LatAm Market Briefing 2013 - Page 11

LatAm_latam 12/07/2013 17:57 Page 7 Smart TVs ‘difficult to use’ LatAm HQ for Oregan Networks regan Networks, a supplier of hybrid Digital TV software for telecoms and broadcast operators, has conformed its further expansion into the Latin American market, with the opening of a new regional headquarters in Mexico City which complements its existing presence in Argentina. The new location will cater for the specific technology requirements of local broadcasters, where the industry-wide trends towards an upgraded consumer experience, greater service coverage, including unmanaged IP (Internet Protocol) networks, and reduced capital expenditure on CPE (Consumer Premises Equipment) have reached the critical mass and generated a strong demand for new technologies. Mario Betancourt, has joined Oregan as regional sales director, with a dual remit of growing the customer base and establishing a technical excellence center for the region. Betancourt joins Oregan following a S mart TVs are getting a thumbsdown from early adopters, according to research from Strategy Analytics’ Digital Home Observatory. The study offers an in-depth examination of how the behaviour of eight advanced user households has changed over the past three years as new connected TV technologies have arrived. Even though half of the sample had acquired a smart TV over the past three years, no one was found to be using it as their main source for connected media entertainment since they found tablets, smartphones and other connected TV devices easier to use. Early adopters who have not purchased a Smart TV yet were concerned that these products were not ready to deliver an adequate experience, and were happy to continue using other connected devices instead. One participant noted: “The smart TV is limited in apps and doesn’t allow you to easily search. I had a battle between the PS3 and the O successful track-record and expertise across the telecoms infrastructure and pay-TV supply chains at Ericsson and Motorola. Milya Timergaleyeva, VP market strate ?H?ZY?8?'H?\YH???[???]\?????X?]?]K\??[\?H]?\?^[?[???[????\??\?[??[????[Z[??YYXH]?H?\??Y[?[??X?Y[?Y???[Y\?[?\?\?[???Y X?\?Y?Y[?[?\X?][??\?[?\??\??][\?Y[X[???ZY]?\?H[??\?[\?][???\?]???\?H?\?H??Y[?[????[??[??]?Y][?[???Y?\??\?[\?]ZX??K?[?[?\?H?]\?H?H]???[??^H?X\??][??X?]\?H?YY?????\?H??][??]?[??]?HH?X]\?H\Y??H?\??[?H\?YY]?X?\?\??[\?^Z[??H?]\?K\???ZY]?\?H??[?][?[??YHH?^?[?\?][??K??Y?[??[??[?YH???[???]X???\?[H\??\???[]?\??\???H????\]??H??][??][?X?H?\?]???Y?\??\?H?[[??\?[?H???Y??X?]?HX[??\???'B???X?H????X??\?X[LH???X\??]?\?X\???\?H[???]X???\?X\??\??[X\?Y^?\?????H]?LH ? L??] U???\?[?^H??X???X?\??X\??]?\?H[???X?\??\? ?X??X???T ?X?K?][]H[????[??YYXH?\??\??8?'?X?H????X??YH?X\??[?[?[?H?\??]X\?\?? ? L????[??[?\??Z[??[????]?[?YH[??\Y[??8?'H?\???Y??^[?[??[??\[[?[\??????Y?[?X??\??[?^KU?][???]X???\?X\?? ?8?'?[?H[?[?XH?[XZ[?????[????[??X\??]?????Y[?Y?][????[H][?[Y\?X?H??[?Y\???[\ ?YX[??[K??[Y\?X?H[???]?[????[??X\?[???\Y[????Y[??]]?^\?[??Y[???'H?\?Y?Y??[??YN?H??[?] ]???X\??]8?%T ?X?K?][]H[????[??YYXH?\??\???%?[Y ??[[?[?LH ? L?HX?[?H? IH???HM ? L??H?X?H???[??YYXH?\??\???Z[?Y?H?\]Y[?X[?\?\?[?LH ? L? M?H?????\Y[? TLL??\?H?\?X??[?\?Y?[?][???\??[?[???H\??\??\Y[?Z^?[Y\??[??X\??]?Z?H?[?H[?[?XK?\?HH???\?\??Y?]\?][??]\?[?Y?[??Y?\??X?\?][??\]??Y??\?]X\?\???X??[?LH ? L??\???^[??]????YH???]?[?YH?\?HXY[???]X????X?\??[??T??X???X?\??????]H M?H??\?[?[??X[????]H???H ? L?? ? M?HY?\??[?H?X???X?\??]Y??K????X\??[??X??H?\?K[?H??????'H8?'?S\?[?\]?[?\??\?H?Z[[?????YH?X\??\?\???]\?[??\??X?\?][?[??HH?^\?Y[??K8?'H?^\?\?[?[^K?[?[?[?[\?[?H\?\?^\?Y[??H?X?X?K?8?'?\?\?[?K[?[?Z]]?H?[[?H]?????ZYH?]HRH[???Y\?X\?H?^[?]?][?[?Y?]Y?X???Y[?\?[\\?]]?H????[Y\???[?[??H\?[??\??X?\??[??[?[?H???'HH?YH???Y\?]?[H?Y][?[??[??[?YH?^HH?^H??H[??Y\?X?Y?\?[\?[?H?[[??X\?[??H?[H?H???[?Y[??H?\???[]?X?\?[????Y[??\??X?\???\?Z\?[?\?Z[?Y[??YY???LUSH??YY?[???