LatAm Market Briefing 2013 | Page 14

market focus_market focus 12/07/2013 17:56 Page 1 MARKET FOCUS LatAm pay-TV set for major growth Many industry observers expect the pay-TV sector in Latin America to experience significant growth in the years to come. Here’s Advanced Television’s overview of the sector and its prospects. pay DTH households will be added between 2012 and 2018, with five million more in 2013 alone.” Murray continued: “Cable operators have been slow to react to the benefits of digital TV and bundles – and the immediate threat posed after a DTH platform launches. However, this attitude is changing, with 14 million digital cable subscribers to be added between 2012 and 2018. Conversely, the number of analogue cable subscribers will fall by nine million. Analogue cable subscribers will not automatically convert to digital cable. IPTV will climb from fewer than one million subscribers in A ccording to Londonbased Digital TV Research, after a slow start, digital TV penetration is about to rocket in Latin America – from less than a third of homes at end2012 to nearly 45% by end2013 and onto 84% by 2018. To put it another way, 100 million digital TV households (in the 19 countries covered in the ??????QX?1?????????????????????????????????????????????????????????????????????M?????5???????????????????????????()QX?I???????????q5?????????????????????????????????????QX??????????????????????????????????????9?????????????((??????????????????????????????t?I=10?=UP??M???????QX?????????????????????????????????????QP??Q??????????((0