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Alianza tackles LatAm pay-TV piracy
Alianza Contra la Piratería de Televisión Paga ( Alianza ), the anti-piracy association of the leading companies in the Latin American pay-TV industry , has revealed details of what it says is a complete study to date of on-line video piracy in South America . .
The study covers nine countries ( Argentina , Brazil , Chile , Colombia , Ecuador , Peru , Paraguay , Uruguay and Venezuela ) and analyses Internet usage data in the countries during a single month , with a focus on the three principal audiovisual piracy ecosystems : l Cyberlockers : file hosting services using one or more servers to distribute video to persons given access to the servers . Examples include Uptobox and Uploaded . net . l Peer-to-Peer : a computer network in which each computer acts as a server for other computers , allowing shared access to files without need for a central server . Examples include BitTorrent , Ares , Pirate Bay and Cuevana . l Illegal IPTV Streaming : Services featuring live TV content such as sporting events , premium content channels and popular broadcast channels that are distributed without authorisation . Examples
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include Roja Directa .
The study reveals important findings and shows the behaviours of the infringing users and the different methods used to illegally capture and distribute audiovisual content online .
Of the approximately 222.3m Internet users in South America , nearly 50 %, or 110m , accessed a site that distributed pirated audiovisual content by means of either a cyberlocker , peer-to-peer network or illegal IPTV streaming site .
The number of unique users of each of the three pirate ecosystems during a single month period is : l Cyberlockers : 62.7m unique users , representing 28.2 % of all South American Internet users l Peer-to-Peer : 46.1m unique users , representing 20.7 % of all South American Internet users l Illegal IPTV Streaming : 8.8m unique users , representing 4 % of all South American Internet users In a further finding , report author NetNames analysed the total amount of infringing
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bandwidth used in South America and found that 789 petabytes ( PBs ) of bandwidth usage in Latin America were attributable to users of cyberlockers , peer-to-peer video
and illegal IPTV , representing an estimated 1.5 billion hours of viewing annually . l Cyberlockers : 442m PBs , or approximately 632m hours annually ( 14 hours per cyberlocker user ) l Peer-to-Peer : 265m PBs , or approximately 379m hours annually ( 8 hours per peer-to-peer user ) l Illegal IPTV Streaming : 82 million PBs , or approximately 366m hours annually ( 29 hours per user ). “ Online piracy represents a significant threat to the
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protection of intellectual property rights . We all know it exists , but this study is the first time that the industry in South America has made an effort to describe and quantify the
threat . This is the first step necessary to raise awareness of the problem . It will enable Alianza members to educate others about the problem and develop strategies to combat this form of piracy . Audiences in South America deserve to enjoy the great variety of audiovisual content that is available for consumption , both in traditional formats and online , but adequate protection of intellectual property has to be absolute ,” declared Michael Hartman , SVP and general counsel of DirecTV Latin America .
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Kantar , comScore services for LatAm
Kantar Media and comScore have announced the latest development in their global strategic alliance . In addition to successful partnership activity already conducted in Spain , Netherlands and the Czech Republic , a
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series of cross-platform solutions will soon be unveiled in Latin America . TGI Clickstream will be launched in Brazil later this year , enhancing clients ’ consumer targeting and digital media planning capabilities .
Subsequent launches in 2017 include Columbia ,
Argentina , Peru and Chile . The service will combine TGI survey data from Kantar
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Media and MMX digital measurement data from comScore .
“ As advertising spend on integrated media campaigns increases , there is a growing demand to deliver solutions that meet the industry ’ s needs ,” commented Andy Brown , CEO and chairman of Kantar Media ( left ). “ The deep experience of our team combined with the rich digital assets of comScore and our shared commitment
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to drive innovation and growth in the region will deliver faster solutions to our clients ,” he added .
“ Kantar Media ’ s recognised position as the provider of media research currencies in the region , combined with our rich digital assets and expertise will ensure cross-platform measurement becomes a reality in Latin America ,” declared Serge Matta , CEO of comScore .
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8 LATAM Briefing |