LatAm1806v6_latam 19/06/2016 11:50 Page 4
RR Media
opens LATAM
media hub
R Media, a provider of global digital
media services to the broadcast and
media industries, has opened a new
regional LATAM Media Centre based in
Miami, serving content to millions of
Hispanic and Portuguese viewers across
Latin America as well as audiences in the
US and Canada. The centre includes one of
South Florida’s largest and most prominent
production facilities at over 95,000 sq. ft.
with a playout centre and Master Control
Suites (MCRs) for channel origination,
complementing RR Media’s existing US
East Coast facility.
RR Media says the LATAM Media Center gives
regional broadcasters, TV channels and sports
R
organisations access to the full-range of RR
Media’s content preparation, management,
playout and delivery services, with diverse,
localised content. Services include local ad
insertion, multi-format playout and remote uplink
to RR Media’s smart global network from Miami.
Over a dozen channels are already being played
out of the Miami Centre.
Dante R Neyra, RR Media’s head of Latin
America and Hispanic markets, said: “LATAM
presents a key
“LATAM presents growth market
a key growth
for our
company and
market for our
we’re very
company.”
excited about
extending our footprint in the region. We’ve
equipped the LATAM Media Centre with the latest
digital media technologies and are complemented
with a superb production studio, encompassing six
sound stages and a post-production space. This
new facility enables RR Media to connect both
LATAM to the world, and the globe world to
LATAM, enabling our customers to extend their
global reach and generate new monetisation
opportunities. Miami is a perfect gateway for
LATAM, providing a talented team with Spanish
and Portuguese language capability for creating
localised content.”
6 LATAM Briefing
LAMAC expands its
influence area in LATAM
AMAC (Latin American
Multichannel Advertising
Council) has announced its
new strategy for the region.
According to Gary McBride,
president and CEO at LAMAC, the
pay-TV industry continues to grow
year after year in advertising sales
as well as in
people with access
to pay-TV. In
2015, throughout
the region the
advertising sales of pay-TV increased
22% and the number of pay-TV users
reached a 60% share.
According to LAMAC, it is evident that
pay-TV continues on a solid path of
growth. The opportunities that this
medium has have expanded and that
represents both a challenge and an
opportunity for the organisation to expand
L
“This year, the
challenge we have at
LAMAC is to maintain
our growth rate.”
its axis of influence on other territories.
“This year, the challenge we have at
LAMAC is to maintain our growth rate.
That is why we have devised a new
regional strategy through the creation of
sub-regional working centres,” explained
McBride. “This way our established local
offices will expand their area of influence
to cover more
territories. From our
office in Mexico,
Fernanda Campos
will coordinate
activities for Central America; in
Colombia, Mimi Lopez will work on the
Andean Region, and from Chile, Maria Paz
Figueroa will launch activities for the
Southern Cone.”
This strategy was conceived to get the
maximum benefit of the potential that
exists in the different sub-regions of
LATAM. “During the course of our
activities we have noticed that advertisers
are directing their activities in the same
manner through sub-regional centres.
Using the same method at LAMAC will
allow us to be more effective in our
consulting activities with advertisers,” he
concluded.
Globo: “From now on all 4K”
Raymundo Barros, CTO at Globo
TV, speaking at MIPTV’s Ultra HD
event in Cannes, says that: “From
now on, everything goes 4K”.
Delegates heard that
despite the
technology
challenges, Globo was
now fully ready for
4K production. It had
45 4K cameras in
position and in total
Globo Studios could
handle 36 simultaneous
productions. He explained that its
workflow and post production and
edit suites were now handling
Ultra HD output and using the
improved High Dynamic Range
benefits.
He added that this included a
THX-certified film mixing suite with
4K projection, as well as six colourHDR grading suites. Barros said that
Brazilians would this year, despite
the economic challenges, buy about
1.5 million 4K displays.
Market forecasts say
that by 2018, more than
30 per cent of all TV
sets sold will be 4K; “4K
will become massive by
2023,” he said.
Globo’s ‘>Play’
download service had
already supplied more than
250,000 streams in 4K, with some
five million 4K video views. He said
that the streaming service was
already successfully up and running
and a DTH and cable-delivered 4K
service was under detailed
discussion, with over-the-air
broadcast awaiting standardisation.