LatAm1806v6_latam 19/06/2016 11:50 Page 3
laro Chile, a
subsidiary of America
Movil, the third
largest telecommunications
operator in the world and
the largest in Latin America,
and video delivery
infrastructure specialist
Harmonic are demonstrating
end-to-end Ultra HD (UHD)
delivery via Claro Chile’s
distribution network.
Over the next few months,
Claro Chile will showcase UHD
images produced and delivered
by Harmonic on Sony UHD TV
sets. The UHD demo channel will
be the first of its kind shown in
the country, highlighting the
growing momentum for UHD
content.
“The global Ultra HD TV
market is projected to reach
102.8m units by
2020, according
to the latest
market research
from Global
Industry
Analysts.
Partnering
together on this
demo, Claro Chile and Harmonic
will demonstrate that the Latin
American market is ready for the
C
LatAm Ultra HD
market heats up
remarkable viewing experience
that can be achieved with Ultra
HD,” said Alvaro Martin, vice
president of sales for Latin
America at Harmonic. “The demo
will include
footage from
NASA TV UHD,
the first
consumer UHD
channel in
North America,
and we are
confident that
it’s the most amazing video
quality anyone has ever seen.”
At the heart of this demo is
Harmonic’s Electra X3 advanced
media processor, the industry’s
first converged media processor
for UHD content with live, fullframe, full-GOP UHD encoding.
Powered by the Harmonic PURE
Compression Engine, an
advanced encoding technology
that supports resolutions up to
2160p60 (HEVC Main 10) for
broadcast and OTT multiscreen
delivery, the Electra X3 enables
superior video quality at
minimum bandwidth.
Demo content will be sourced
from NASA TV UHD, an ambient
video channel that was recently
“The time is right now to
expand into Latin America
under his guidance. Scott’s
proven experience in devising
and implementing
international distribution
strategies makes him the
ideal leader to further expand
DRG’s global presence in a
rapidly growing market.”
Scott Kirkpatrick, SVP of
North and South America,
DRG, adds: “Latin America is a
key focus for the business as
we look to increase our
activity in the market. Over
the last few years the Latin
American TV market has
grown considerably, and
we’re seeing a demand for
high quality, compelling
programming, particularly in
the entertainment
genre. DRG is
perfectly poised to
meet the demand
with our range of acclaimed
and diverse content.”
Following investment in
2014, DRG is now part of the
Nice Entertainment Group, the
holding company for the
production and distribution
arm of Modern Times Group.
“We are confident
that it’s the most
amazing video
quality anyone
has ever seen.”
DRG expands
Americas role
Independent content
distributor DRG has
confirmed that Senior Vice
President (SVP), Scott
Kirkpatrick’s role has been
extended to include
business development
throughout Latin America.
Having held the position of
SVP of North America for the
past year, Kirkpatrick (below)
will now be charged with
growing DRG’s established
distribution business across
South America, as well
as overseeing format
sales in Canada and
Latin America.
Announcing the
new remit,
Richard
Halliwell, MD
of DRG, says:
4 LATAM Briefing
Cisneros signs
Barretos
representation deal
Cisneros Media Distribution
(CMD), a global distributor
of entertainment content,
has signed an exclusive
worldwide representation
deal with the worldrenowned family of
Brazilian film: the Barretos.
“We are extremely proud
to represent these unique
works of art that reflect so
many different periods of
launched by Harmonic and
NASA, showing consumers the
beauty of space and the various
facets of NASA’s space program
in stunning UHD.
"By partnering with Harmonic,
we have joined forces with a
company that sets the standard
for innovation in Ultra HD
production and delivery," said
Mariano Orihuela, director of
residential markets at Claro
Chile. "We look forward to
bringing the very best in Ultra
HD to our subscribers, elevating
their entertainment experience to
an entirely new level."
Brazilian cinema. The
Barreto family members are
internationally renowned by
having produced, written,
directed, and filmed movies
that have received many
awards and mesmerised vast
galleries of fans around the
globe. Luiz Carlos and Lucy,
and their children Bruno,
Fabio and Paula, are the
‘First Family of Cinema’ in
Brazil,” stated Marcello
Coltro, executive vice
president, content
distribution of Cisneros
Media.
Since founding the
production company in 1961,
LC Barreto has produced and
co-produced more than 80
short and feature films,
many of them considered an
integral part of Latin
America’s cultural and
artistic heritage.