Scripps promotes Alcântara, Clauhs
S
cripps Networks Latin America
has confirmed the promotions of
two executives as the company
plans its continued roll-out of Food
Network across the region. Adriana
Alcântara (right) has been promoted
to vice president of marketing and
production and Claudia Clauhs (far
right) has become vice president of
programming for the division. Both
positions are based in São Paulo and
report directly to Márcio Fonseca, MD,
Scripps Networks Latin America.
“Both Adriana and Claudia have played
integral roles in launching Food Network in
Brazil, and I look forward to working with both
of them in their expanded roles to help further
launch the brand across Latin America,” said
Fonseca.
In her new pan-regional role, Alcântara is
responsible for all production and creative
strategies for Food Network. Specifically, she
will oversee production and development
of new, original
local content as
well as marketing,
communications and
digital media strategies.
Alcântara joined Scripps
Networks in 2013 as director of marketing and
production.
Prior to joining Scripps Networks, Alcântara
was head of movies at Apple where she helped
launch iTunes across Latin America and Iberia.
In her newly created position, Clauhs will
develop and execute the programming strategy
for Food Network across the region including
the scheduling of original series, specials and
stunts. She will also help identify new talent
and implement creative and editorial decisions
for Food Network. Clauhs joined Scripps
Networks in 2013 as director programming.
Prior to joining Scripps Networks, Clauhs
served as factual and lifestyle programming
director at FOX.
Kenigsztein to head Liberty Global
LatAm
Liberty Global Betzalel
has appointed Sergio
Kenigsztein (right),
currently managing director
for Liberty’s Central and
Eastern European region,
to the role of president
and chief operating officer
of Liberty Global’s Latin
American and Caribbean
Operations. In this role,
Betzalel will report directly
to Liberty Global’s chief
executive officer Mike Fries.
Betzalel was born in
Argentina and is ideally
positioned for this new role
with more than 25 years
of experience in the cable
industry and a proven track
record at Liberty Global. He
joined the company in 2004
6 LATAM Briefing
as CTO of
Liberty’s
business
in the
Netherlands
leading a
crucial phase
of innovation,
and in
2009 was
appointed
managing
director
of Hungary, stabilising the
company’s results in a very
competitive market. In 2013,
Betzalel was promoted
to Managing Director for
the CEE region, which
encompasses over 8 million
video, voice and broadband
RGUs across five countries.
Before
his time
at Liberty
Global, he
held a range
of senior
management
positions
in the
Israeli cable
industry.
Betzalel will
work closely
with Fries on managing
Liberty’s businesses in
Chile and Puerto Rico, while
further developing strategic
opportunities in the region.
Fries said that Liberty
Global was committed to
growing its business in
the Latin American and
Caribbean region through
the LiLAC (Latin American
and Caribbean Operations)
tracking stock, with the
company having announced
its intention to implement
its previously announced
tracking stock for the LiLAC
Group on July 1, 2015, with
Betzalel bringing extensive
strategic and operational
knowledge to this new role.
“I have worked with
Betzalel for many years and
have great confidence in
his ability to support our
world-class operations in
Chile and Puerto Rico, and
lead the development of
new opportunities in this
fast growing region,” he
concluded.